KMK Consulting, Inc.
Manager, Marketing Analytics (Multi-Touch Attribution)
- Full-time
... - Design attribution frameworks that combine rules-based, probabilistic, and algorithmic approaches (e.g., Markov chain, Shapley value, logistic or Bayesian models), and document their assumptions and limitations. - Should have understanding of MMx and Omnichannel analytics. - Integrate and reconcile multi-source data, ...
India, भारत