User Acquisition Specialist - Rewards in India, भारत

About the Role

We are looking for a results-driven User Acquisition Specialist – Rewards to grow Santa Browser’s rewards business through paid user acquisition, offerwall campaigns, and rewarded user journeys.

The ideal candidate will have hands-on experience acquiring users for rewards or incentive-based products, optimizing offer completions, and improving campaign profitability. You will work closely with product, engineering, analytics, and offerwall partners to scale quality traffic and revenue.

Key Responsibilities

User Acquisition & Campaign Management

• Plan, launch, and optimize paid acquisition campaigns across Google Ads, Meta Ads, and relevant advertising networks.
• Identify high-performing traffic sources, geographies, and audience segments for rewards campaigns.
• Test creatives, landing pages, and targeting strategies to acquire users likely to engage and complete offers.
• Optimize campaign budgets based on acquisition costs, offer completions, retention, and ROAS.

Rewarded Journeys & Offerwall Growth

• Develop and optimize user journeys that encourage users to discover, start, and complete rewarded game and app offers.
• Drive targeted traffic to offerwalls and individual offers based on audience relevance and geography.
• Test offer placements, messaging, reward amounts, and milestone structures to improve engagement and completion rates.
• Work with product and engineering teams on offer-specific deep links, landing pages, and direct-to-offer integrations.
• Identify friction points across the journey, from signup and offer discovery to completion and reward crediting.

Revenue & Profitability

• Monitor offer-level revenue, user reward costs, acquisition spend, and contribution margins.
• Optimize campaigns to increase revenue per acquired user and maintain profitable growth.
• Track CPI, CPA, ROAS, offer start and completion rates, retention, and revenue per user.
• Use cohort analysis to evaluate traffic quality and identify opportunities to scale.
• Monitor suspicious activity, invalid conversions, and payout reversals with relevant teams and partners.

Offerwall & Partner Management

• Manage relationships with offerwall providers such as BitLabs, Ayet Studios, Torox, adjoe, and other relevant partners.
• Identify high-performing offers and negotiate payouts, campaign terms, and scaling opportunities.
• Coordinate the resolution of attribution, postback, conversion reporting, and missing reward issues.
• Conduct regular partner performance reviews and expand successful campaigns across suitable geographies.

Cross-Functional Collaboration

• Work with product, engineering, and analytics teams to improve tracking, rewarded flows, and performance dashboards.
• Collaborate with design and content teams to develop effective campaign creatives and clear reward messaging.
• Ensure campaigns follow advertising platform policies and partner rules for incentivized traffic.

Required Skills & Qualifications

• 2–4 years of experience in user acquisition, performance marketing, or rewards app growth.
• Hands-on experience managing and optimizing paid campaigns on Google Ads, Meta Ads, or other acquisition networks.
• Practical experience with offerwalls, rewarded user acquisition, and CPA/CPI campaigns .
• Strong understanding of attribution, conversion tracking, server-to-server postbacks, and revenue measurement.
• Ability to analyze acquisition costs, reward economics, ROAS, and campaign profitability.
• Familiarity with AppsFlyer or similar attribution platforms.
• Strong analytical, communication, problem-solving, and partner-management skills.

Preferred Qualifications

• Experience growing rewards apps, gaming apps, browsers, or other incentive-based products.
• Experience working directly with offerwall providers and performance marketing networks.
• Experience with milestone-based offers, offer-specific deep links, and reward-crediting flows.
• Familiarity with SQL, BI dashboards, and cohort analysis.
• Experience scaling rewarded acquisition campaigns in the US and other international markets.