About the Role

We are looking for a results-driven User Acquisition Specialist – Rewards to grow Santa Browser’s rewards business through paid user acquisition, offerwall campaigns, and rewarded user journeys.

The ideal candidate will have hands-on experience acquiring users for rewards or incentive-based products, optimizing offer completions, and improving campaign profitability. You will work closely with product, engineering, analytics, and offerwall partners to scale quality traffic and revenue.

Key Responsibilities

User Acquisition & Campaign Management

Plan, launch, and optimize paid acquisition campaigns across Google Ads, Meta Ads, and relevant advertising networks.
Identify high-performing traffic sources, geographies, and audience segments for rewards campaigns.
Test creatives, landing pages, and targeting strategies to acquire users likely to engage and complete offers.
Optimize campaign budgets based on acquisition costs, offer completions, retention, and ROAS.

Rewarded Journeys & Offerwall Growth

Develop and optimize user journeys that encourage users to discover, start, and complete rewarded game and app offers.
Drive targeted traffic to offerwalls and individual offers based on audience relevance and geography.
Test offer placements, messaging, reward amounts, and milestone structures to improve engagement and completion rates.
Work with product and engineering teams on offer-specific deep links, landing pages, and direct-to-offer integrations.
Identify friction points across the journey, from signup and offer discovery to completion and reward crediting.

Revenue & Profitability

Monitor offer-level revenue, user reward costs, acquisition spend, and contribution margins.
Optimize campaigns to increase revenue per acquired user and maintain profitable growth.
Track CPI, CPA, ROAS, offer start and completion rates, retention, and revenue per user.
Use cohort analysis to evaluate traffic quality and identify opportunities to scale.
Monitor suspicious activity, invalid conversions, and payout reversals with relevant teams and partners.

Offerwall & Partner Management

Manage relationships with offerwall providers such as BitLabs, Ayet Studios, Torox, adjoe, and other relevant partners.
Identify high-performing offers and negotiate payouts, campaign terms, and scaling opportunities.
Coordinate the resolution of attribution, postback, conversion reporting, and missing reward issues.
Conduct regular partner performance reviews and expand successful campaigns across suitable geographies.

Cross-Functional Collaboration

Work with product, engineering, and analytics teams to improve tracking, rewarded flows, and performance dashboards.
Collaborate with design and content teams to develop effective campaign creatives and clear reward messaging.
Ensure campaigns follow advertising platform policies and partner rules for incentivized traffic.

Required Skills & Qualifications

2–4 years of experience in user acquisition, performance marketing, or rewards app growth.
Hands-on experience managing and optimizing paid campaigns on Google Ads, Meta Ads, or other acquisition networks.
Practical experience with offerwalls, rewarded user acquisition, and CPA/CPI campaigns .
Strong understanding of attribution, conversion tracking, server-to-server postbacks, and revenue measurement.
Ability to analyze acquisition costs, reward economics, ROAS, and campaign profitability.
Familiarity with AppsFlyer or similar attribution platforms.
Strong analytical, communication, problem-solving, and partner-management skills.

Preferred Qualifications

Experience growing rewards apps, gaming apps, browsers, or other incentive-based products.
Experience working directly with offerwall providers and performance marketing networks.
Experience with milestone-based offers, offer-specific deep links, and reward-crediting flows.
Familiarity with SQL, BI dashboards, and cohort analysis.
Experience scaling rewarded acquisition campaigns in the US and other international markets.

User Acquisition Specialist - Rewards

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