Department: People, Culture & Performance
India (Central Role | Across All Studios & Business Centres)

Role Purpose (Why This Role Exists) At Aliens Tattoo, training is not an HR activity. It is the engine that protects the brand, drives performance, and builds leaders. The Sales & Experience Training Manager is responsible for designing, building, and scaling a structured training and capability ecosystem that ensures every customer-facing role operates with:
This role bridges training, sales capability, and customer experience enablement, ensuring that Aliens can scale its teams without diluting brand standards, culture, or service quality. The role combines system design, curriculum development, and on-ground training delivery to ensure real behavioural change and measurable business impact. Training Architecture & System Ownership Design and own the end-to-end training architecture across customer-facing roles including:
Leadership pipeline Build structured, role-based, and level-based training journeys including:
Capability development modules Ensure training programs are:
Scalable Training should function as a system, not a series of disconnected workshops.

Sales & Customer Experience Framework Design Design and standardise the retail sales and consultation experience across all studios.

Customer experience rituals
Communication standards Ensure consistency of brand voice, premium experience, and conversion discipline across all customer touchpoints.

Curriculum & Training Content Development Design and maintain high-quality training content including:
Training presentations
Certification programs Develop modular learning content that is practical, visual, and execution-friendly. Build and maintain a central knowledge repository for all training materials, SOPs, and playbooks.

Training Delivery & Frontline Coaching Lead critical training programs across the organisation including:
Sales and consultation mastery training
Customer experience workshops
Leadership and people-management training Conduct:
Live coaching
Performance-Linked Training Align training outcomes with key business performance indicators including:
Consultation-to-tattoo conversion
SOP adherence Continuously analyse performance data and redesign training programs when business metrics do not improve. Training success should be measured through performance improvement, not attendance.

Future leaders as trainers Ensure training capability can scale across:
CRM systems
Governance, Audits & Continuous Improvement Ensure that training frameworks and processes are implemented consistently across locations. Consultation audits Identify systemic issues impacting conversion or customer experience and address them at the root. Training systems should continuously evolve as the business grows.

Consistent sales and consultation experience across all studios
Strong adoption of SOPs and experience frameworks
Reduced dependency on individuals through scalable training systems
Clear visibility into performance gaps and improvement opportunities

Strong understanding of customer experience design
Comfortable operating in high-ownership, high-performance environments Skills & Competencies
Training architecture and curriculum design
Sales coaching and consultation mastery
Customer experience design
CRM-driven sales environments
Data-driven performance improvement
Experience & Qualification
8–12+ years of experience in retail sales training, CX enablement, or capability development
Proven experience building training systems and frameworks from scratch
Experience designing and delivering sales and consultation training programs
Experience managing trainers or capability teams is an advantage Graduate / MBA preferred (Operations, Marketing, HR, or related fields)

Training School Coordinator

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