Store Manager/ Head – Bridal Sales (Couture Expert)
Location - Delhi, India | Full-time | On-site
Responsible for leading couture bridal sales strategy, client experience, and revenue growth. This role requires deep expertise in luxury fashion retail, high-value client relationship management, styling, and team leadership. The ideal candidate combines commercial acumen with couture knowledge and exceptional interpersonal skills.
Key Responsibilities
Sales & Revenue Leadership
- Own and drive bridal couture sales targets (monthly, quarterly, annual).
- Develop and execute sales strategies to maximize high-ticket conversions.
- Monitor KPIs: conversion rate, average order value, repeat clients, lead-to-sale ratio.
- Build a strong pipeline of HNI/UHNI bridal clientele.
- Collaborate with marketing for lead generation, trunk shows, and events.
Client Experience & Styling
- Deliver luxury, personalized bridal consultations and styling sessions.
- Guide brides through the end-to-end couture journey:
- First consultation
- Design selection & customization
- Measurements & fittings
- Final delivery
- Build long-term relationships to drive referrals and repeat purchases.
- Maintain impeccable service standards aligned with luxury retail.
Couture Expertise
- Possess strong knowledge of:Bridal silhouettes, fabrics, embroidery, and craftsmanship
- Indian wedding traditions across regions
- Global bridal couture trends
- Work closely with design & production teams to ensure feasibility and timelines.
Team Leadership
- Lead, train, and mentor bridal sales consultants/stylists.
- Establish SOPs for consultations, CRM updates, and client follow-ups.
- Conduct regular performance reviews and training workshops.
- Create a high-performance, service-driven sales culture.
Operations & CRM
- Maintain and optimize CRM database of bridal clients and prospects.
- Track order timelines, production coordination, and delivery schedules.
- Manage inventory of bridal samples and showroom presentation.
- Prepare weekly/monthly sales and pipeline reports for leadership.
Required Skills & Competencies
- Luxury sales and negotiation expertise
- Exceptional communication and relationship management
- High emotional intelligence and client empathy
- Strong aesthetic and styling sense
- Data-driven decision making
- Team leadership and coaching
- Ability to manage high-pressure wedding timelines
Experience & Qualifications
- 6–10+ years in luxury fashion / bridal couture sales.
- Proven track record in high-value retail sales leadership.
- Experience handling HNI/UHNI clients preferred.
- Background in fashion, luxury retail, or styling is a strong advantage.
Key Performance Indicators (KPIs)
- Bridal revenue achievement vs target
- Conversion rate and average order value
- Client satisfaction and referrals
- Team productivity and retention
- Timely order fulfillment and delivery success rate
Ideal Candidate Profile
- Passionate about bridal couture and luxury service.
- Confident, polished, and detail-oriented.
- Strong network in the wedding/luxury ecosystem.
- Entrepreneurial mindset with ownership mentality.