Store Manager/ Head – Bridal Sales (Couture Expert)
Location - Delhi, India | Full-time | On-site
Responsible for leading couture bridal sales strategy, client experience, and revenue growth. This role requires deep expertise in luxury fashion retail, high-value client relationship management, styling, and team leadership. The ideal candidate combines commercial acumen with couture knowledge and exceptional interpersonal skills.
Key Responsibilities
Sales & Revenue Leadership
Own and drive bridal couture sales targets (monthly, quarterly, annual).
Develop and execute sales strategies to maximize high-ticket conversions.
Monitor KPIs: conversion rate, average order value, repeat clients, lead-to-sale ratio.
Build a strong pipeline of HNI/UHNI bridal clientele.
Collaborate with marketing for lead generation, trunk shows, and events.
Client Experience & Styling
Deliver luxury, personalized bridal consultations and styling sessions.
Guide brides through the end-to-end couture journey:
First consultation
Design selection & customization
Measurements & fittings
Final delivery
Build long-term relationships to drive referrals and repeat purchases.
Maintain impeccable service standards aligned with luxury retail.
Couture Expertise
Possess strong knowledge of:Bridal silhouettes, fabrics, embroidery, and craftsmanship
Indian wedding traditions across regions
Global bridal couture trends
Work closely with design & production teams to ensure feasibility and timelines.
Team Leadership
Lead, train, and mentor bridal sales consultants/stylists.
Establish SOPs for consultations, CRM updates, and client follow-ups.
Conduct regular performance reviews and training workshops.
Create a high-performance, service-driven sales culture.
Operations & CRM
Maintain and optimize CRM database of bridal clients and prospects.
Track order timelines, production coordination, and delivery schedules.
Manage inventory of bridal samples and showroom presentation.
Prepare weekly/monthly sales and pipeline reports for leadership.
Required Skills & Competencies
Luxury sales and negotiation expertise
Exceptional communication and relationship management
High emotional intelligence and client empathy
Strong aesthetic and styling sense
Data-driven decision making
Team leadership and coaching
Ability to manage high-pressure wedding timelines
Experience & Qualifications
6–10+ years in luxury fashion / bridal couture sales.
Proven track record in high-value retail sales leadership.
Experience handling HNI/UHNI clients preferred.
Background in fashion, luxury retail, or styling is a strong advantage.
Key Performance Indicators (KPIs)
Bridal revenue achievement vs target
Conversion rate and average order value
Client satisfaction and referrals
Team productivity and retention
Timely order fulfillment and delivery success rate
Ideal Candidate Profile
Passionate about bridal couture and luxury service.
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