The opportunity: We are seeking a dynamic Executive – Go-To-Market (Product Marketing) to support the GTM strategy and execution for our new and existing embedded product portfolio. The ideal candidate will have hands-on experience in embedded hardware product marketing within the Identification and Authentication domain, including POS, fintech solutions, and National ID or biometric-based projects. Key Responsibilities GTM Strategy Support

Assist in developing and executing go-to-market plans for embedded fintech and identity products
Support product positioning, messaging, and value proposition development
Coordinate product launches across regions and verticals

Market Research & Competitive Analysis

Conduct market research in biometric authentication, POS, fintech, and National ID ecosystems
Track competitors, pricing benchmarks, and emerging technologies
Identify new market opportunities across BFSI, Government, and Enterprise segments

Product Marketing & Sales Enablement

Develop sales collateral including brochures, pitch decks, case studies, and solution notes
Support RFP/RFI responses with product and domain inputs
Conduct internal product training sessions for sales and channel partners

Domain-Specific Responsibilities

Understand biometric technologies (Fingerprint – FAP standards, Face authentication, Iris)
Exposure to smart card technologies (Contact & Contactless – ISO 7816 / 14443)
Familiarity with POS terminals, MicroATM devices, and secure payment systems
Understanding of National ID projects and authentication frameworks
Awareness of compliance standards such as PCI, EMV, STQC, UIDAI, and related certifications

Cross-Functional Coordination

Work closely with product management, engineering, and certification teams
Support field feedback consolidation and market insights
Coordinate with channel partners and system integrators

Required Qualifications

3–5 years of experience in Product Marketing / GTM roles in embedded hardware, fintech devices, or identity solutions
Experience in POS, biometric devices, or authentication platforms
Exposure to National ID, Aadhaar, or similar identity ecosystems preferred
Strong understanding of fintech and secure transaction environments
Ability to translate technical specifications into market-ready messaging
Strong communication, analytical, and presentation skills

Preferred Qualifications

MBA in Marketing / Strategy preferred
Experience working in B2B / Enterprise environments
Exposure to international markets is an added advantage

Key Competencies

Market analysis and competitive benchmarking
Product positioning and messaging
Technical understanding of embedded and biometric systems
Stakeholder coordination
Execution-oriented mindset

Why Join Evolute

Opportunity to work on next-generation fintech and identity solutions
Exposure to large-scale National ID and authentication projects
Fast-growing embedded technology environment
High-visibility role in product commercialization

Evolute Fintech Innovations is an equal opportunity employer committed to innovation and excellence.

Sr. Executive - Go-To-Market

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