Senior SEO Content Writer in Ahmedabad, India

Position Overview: We are looking for a talented and versatile Content Writer & PR Specialist to join our team at Renee Cosmetics. This dual-role position combines creative content creation with public relations efforts, focusing on our color cosmetics line. The ideal candidate will have a deep passion for beauty, strong writing skills, and a proven ability to build relationships with media and influencers.
Content Creation:
Develop engaging and informative content for our website, blog, social media, and email marketing campaigns.
Write compelling product descriptions, promotional copy, and editorial articles that highlight our brand's unique value propositions.
Create multimedia content, including videos, infographics, and visual storytelling elements, to enhance engagement.
Manage media relations and develop press materials, including press releases, fact sheets, and media kits.
Coordinate PR campaigns and events, including product launches, trade shows, and influencer partnerships.
Collaborate with the marketing team to develop content and PR strategies that align with overall brand objectives.
Conduct market research to identify trends, consumer preferences, and opportunities for brand visibility.
Brand Storytelling:
Craft compelling narratives that reflect the brand's identity and mission, ensuring consistency across all channels.
Work closely with the design team to create cohesive visual and written content that resonates with our target audience.
Social Media Management:
Develop and implement social media content strategies to drive engagement and brand awareness.
Monitor social media trends and engage with followers to build community and brand loyalty.
Analyze content and PR campaign performance metrics and provide recommendations for improvement.
Stay updated on industry trends, competitor activities, and best practices in content marketing and public relations.
Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

• 3+ years of experience in content writing and public relations, preferably within the beauty or cosmetics industry.
• Strong portfolio showcasing diverse writing samples, including blogs, press releases, and promotional content.
• Excellent communication and interpersonal skills with a knack for relationship building.
• Proficiency in SEO best practices and social media management tools.
• Passion for color cosmetics and a solid understanding of current beauty trends.

A creative and inclusive work environment.
Opportunities for professional growth and development.
Employee discounts on products.
If you're passionate about the beauty industry and have the skills to create compelling content while driving PR initiatives, we'd love to hear from you!

Candidates from Colour cosmetics industry only will be preferred.