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Job Title: Market and Competitive Insights Research Analyst
Job Summary:
Overview
The Market and Competitive Insight Analyst will possess a strong blend of analytical prowess, creativity, and executive presence, enabling them to deliver actionable insights that drive strategic decision-making. This role requires a proactive curiosity, a demonstrated interest in understanding AI applications, and the ability to communicate complex information through compelling storytelling.
The Market and Competitive Insights Analyst plays a crucial role in ensuring EY maintains a competitive edge by providing deep insights into market dynamics and competitive challenges. This position is responsible for developing impactful analyses that inform strategic decisions and drive growth. Recognized as a key contributor by senior EY leadership, the Supervising Associate will contribute on projects related to market trends, competitive positioning, and emerging opportunities. They enhance EY's capability to navigate the competitive landscape and respond effectively to client needs, aligning with the firm’s strategic objectives.
Key role expectations and responsibilities
- Provide insight and understanding of the professional services market, competitive landscape, and key industry trends shaping client demand and business growth.
- Contribute competitive intelligence initiatives to monitor and assess competitor strategies, investments, acquisitions, alliances, talent movements, service offerings, pricing approaches, and go-to-market developments.
- Conduct competitor benchmarking across financial performance, growth, capabilities, market presence, client propositions, technology adoption, operating models, and strategic priorities.
- Develop market positioning assessments that evaluate EY's relative strengths, gaps, differentiation, and competitive standing across priority markets, sectors, and service offerings.
- Develop thought leadership white space assessment by synthesizing external research, surveys, analyst reports, and competitive signals into actionable business implications.
- Identify emerging competitors, disruptive business models, competitive threats, and market opportunities, translating intelligence into clear implications for EY.
- Translate complex market and competitive intelligence into actionable strategic recommendations that support business priorities, positioning decisions, and growth opportunities.
- Expertise in creating clear, concise, and ‘Leadership ready' high quality presentations, with strong storyboarding and narrative development expertise
- Utilize AI tools and technologies to enhance data analysis and insights generation.
- Develop engaging narratives and presentations that effectively communicate findings to stakeholders.
- Demonstrate agility in adapting to changing market conditions and internal client needs.
- Work efficiently under tight deadlines, ensuring high-quality deliverables.
- Exhibit executive presence in interactions with senior leadership and clients.
- Perform quantitative analysis to support strategic recommendations.
- Create visually appealing data visualizations to present insights clearly and effectively.
- Solve complex problems through innovative thinking and a proactive approach.
- Continuously learn and adapt to new tools, methodologies, and industry trends.
- Develop insights beyond publicly available information, leveraging EY's proprietary knowledge and interacting with colleagues, clients, and external networks.
- Embrace a culture of learning, actively seeking out new knowledge, tools, and industry trends to enhance personal and team capabilities.
Knowledge and Skills Requirements
- Demonstrated agility and speed in delivering high-quality insights under pressure, identifying the “so what” not just the “what”
- Primary research, interview and elicitation skills
- Understanding of competitive intelligence methods and frameworks
- Demonstrated proficiency in AI applications and data analysis tools, with a keen interest in exploring new technologies.
- Proficient in leveraging external (Alphasense, Gartner etc.) to generate insights beyond publicly available information
- Exceptional storytelling and presentation skills, with the ability to engage audiences.
- Strong communication skills including the ability to write with clarity, concision and incision.
- Outstanding executive-level presentation skills and ability to interface with senior EY leadership.
- Ability to work collaboratively in a global, multi-cultural, and virtual environment.
- Ability to build a network of contacts to shape points of view.
- Ownership of customized projects with high autonomy, managing multiple complex projects simultaneously.
- Strong problem-solving skills and the ability to think critically and strategically, fueled by a proactive curiosity to explore all angles.
- Advanced skills in Word, Excel, and PowerPoint.
Other Requirements
- Occasional travel, both domestic and international.
- Proficient in English, both written and verbal.
Job Requirements
Education
- University/Bachelor’s degree or equivalent work experience.
- Master’s degree or postgraduate qualification an advantage.
Experience
- Proven experience in market research, competitive analysis, or a related field; e.g., 4-9 years’ experience in strategy, business analysis, consulting, industry research, management consulting, or business performance.
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