Senior Marketing Manager - Publishing in Delhi, India is listed on Jobeax. Browse 30,000+ vacancies available.
Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.
At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. 30 days annual leave
- Pension contributions
- Medical insurance for self and dependents; life cover and personal accident cover for self
- Seasonal social and charitable events
- Training and development
We are looking for a Regional B2C Senior Marketing Manager to join our Team. Reporting to the Head of Marketing, South Asia and Sub-Saharan Africa region, this role is responsible for the development and delivery of the marketing strategy and reporting key outputs across the region. This role focuses on driving article submissions to meet growth targets for open access and subscription titles, increasing brand awareness, and boosting Open Research revenue. Leading a team of B2C marketers, you will spearhead the High Impact Researcher Program in region, identifying top authors and key opinion leaders across disciplines, and guiding them to publish high-quality content globally.
The ideal candidate will bring experience in scientific publishing, Open Science practices, and researcher-focused marketing, working cross-functionally to ensure consistent, best-practice strategies regionally and globally.
Align marketing activities to achieve journal article submissions and revenue targets within the region.
Lead the strategic development of digital marketing activities to develop and deliver an impactful marketing strategy to our community of researchers
Lead a team of Omni-channel Marketers to create targeted and engaging marketing campaigns to attract and acquire our target audience
Manage the annual budget for B2C marketing spend . Track performance against this and analyse channel ROI to take corrective action where needed
Use insight gained from data analysis of marketing campaigns to inform proposals, decisions, and recommendations for action or change to senior leadership
Ensure key stakeholders understand the team's regional marketing plans, including marketplace considerations, customer insights, and competitor analysis to inform strategic decisions.
Delivering and ensuring customer personalisation through consistent campaign management and development of appropriate messaging for key personas and data segments based on value propositions
Familiarity with academic publishing with at least some previous journal marketing experience required
Possess skillset in digital marketing to demonstrate a solid understanding of online channels, SEO, SEM, social media, and analytics
Showcase expertise in content marketing in creating engaging and impactful content across various platforms.
Demonstrate proficiency in data analytics tools and possess the ability to interpret data to make informed marketing decisions.
Stay abreast of AI and machine learning trends in marketing , understanding how these technologies can enhance marketing strategies.
Understanding of project management tools
Excellent marketing portfolio/channel, relationship, & communication management skills
Flexible and adaptable with the ability to influence and work in a matrixed environment.
Commercial and customer focus
Understanding of statistical and financial information and high level of numeracy
Marketing planning and execution for a designated portfolio and/or customer channel, ensuring agreed value creation metrics are achieved and recommendations are made, as well as providing guidance on your domain area.
Makes informed decisions using diverse data sources, manages performance with discipline, and prioritises strategically. Enhances customer experiences by balancing needs with organisational objectives. We ask that candidates live within a commutable distance of our Delhi office to ensure that as a balanced worker they can make it to our office location to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time .
Taylor & Francis Group an Informa Business
This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! If you're excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don't fit every item listed above. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. If you have a disability, or face another barrier, and would like to request an adjustment to assist your participation in the hiring process and/or in the advertised position, please contact [HIDDEN TEXT]. We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. To find out more about our business and the great career opportunities please go to our Careers Site:
Or better yet check out our LinkedIn 'Life' Page, highlighting our accomplishments, employees, and company culture. To find out more about our business and the great career opportunities please go to our Careers Site: