Senior Manager - Paid Ads & Performance Marketing in Haridwar, भारत

About the Role

The Senior Manager – Paid Ads & Performance Marketing will be responsible for planning, executing, optimizing and scaling paid acquisition across Google, Meta, YouTube and other relevant paid channels .

The ideal candidate should be highly data-driven and understand how paid marketing impacts leads, qualified leads, customer acquisition, revenue and profitability .

You should be capable of independently managing campaigns, budgets, tracking, creative testing and funnel optimization with minimal day-to-day supervision.

Key ResponsibilitiesPaid Advertising & Media Buying

• Own the overall paid acquisition strategy across Google, Meta, YouTube and other relevant platforms.

• Plan, launch, manage and optimize paid advertising campaigns.

• Manage and allocate advertising budgets based on campaign performance and business priorities.

• Scale high-performing campaigns while maintaining healthy CAC, CPL, CPA and ROAS.

• Identify new audiences, campaigns, platforms and growth opportunities.

• Develop monthly and quarterly media plans and performance forecasts.

Google Ads

• Manage Google Search, Performance Max, Display and YouTube campaigns.

• Conduct keyword research and manage match types, negative keywords, bidding and audience targeting.

• Optimize campaigns based on leads, qualified leads, revenue and business outcomes.

• Analyze search terms, audience performance, conversion data and campaign economics.

• Scale successful campaigns and restructure underperforming campaigns.

Meta Ads

• Manage Facebook and Instagram campaigns across prospecting, retargeting and remarketing.

• Develop audience strategies including custom, lookalike and retargeting audiences.

• Test different creatives, hooks, messaging, offers and audience segments.

• Analyze creative and campaign-level performance.

• Scale winning campaigns while maintaining lead quality and acquisition efficiency.

Lead Generation & Funnel Optimization

• Optimize campaigns for quality leads, not just lead volume .

• Work closely with the sales and CRM teams to understand lead quality and conversion.

• Track the funnel from Ad → Lead → Qualified Lead → Appointment → Sale/Revenue .

• Identify and address bottlenecks in the acquisition and conversion funnel.

• Analyze performance by campaign, keyword, audience, geography and creative.

• Develop strategies to improve lead-to-sale conversion and reduce CAC.

Tracking & Analytics

• Own paid media tracking and attribution.

• Ensure accurate implementation of GA4, Google Tag Manager, Google Ads Conversion Tracking and Meta Pixel .

• Monitor tracking across advertising platforms, website, landing pages and CRM.

• Identify discrepancies between platform-reported conversions and actual business results.

• Maintain accurate UTM and campaign tracking structures.

• Build and maintain performance dashboards and reports.

Creative Strategy & CRO

• Work closely with designers, video editors and content teams to develop performance-focused creatives.

• Identify high-performing hooks, messaging, offers and creative concepts.

• Establish structured creative testing frameworks.

• Analyze creative fatigue and recommend new concepts.

• Work with the website team to improve landing pages and conversion rates.

• Recommend A/B tests for landing pages, forms, CTAs and offers.

Reporting & Performance Analysis

• Monitor daily, weekly and monthly campaign performance.

• Track key metrics including:

  • Spend

  • Leads

  • Qualified Leads

  • CPL

  • CPA

  • CAC

  • ROAS

  • Conversion Rate

  • Lead-to-Sale Conversion

  • Revenue

• Provide actionable insights and recommendations to management.

• Forecast performance and recommend future advertising investments.

• Clearly communicate what is working, what is not working and what needs to change.

Key Performance Metrics

Success in this role will be measured through:

• Qualified lead generation

• Revenue generated through paid marketing

• CAC / CPA

• CPL

• ROAS

• Lead-to-sale conversion

• Conversion rate

• Advertising spend scale

• New customer acquisition

• Campaign profitability

• Tracking and attribution accuracy

Required Skills

Must Have:

• Google Ads

• Google Search Ads

• Google Performance Max

• YouTube Ads

• Meta Ads

• Facebook & Instagram Ads

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Google Ads Conversion Tracking

• Meta Pixel

• Audience Targeting

• Remarketing / Retargeting

• Lead Generation

• Budget Management

• Campaign Optimization

• Performance Analytics

• Attribution

• UTM Tracking

• Conversion Rate Optimization

• Data Analysis

• Reporting & Dashboarding

Good to Have:

• Meta Conversions API

• Looker Studio

• CRM / Marketing Automation

• LeadSquared or similar CRM

• WhatsApp-led conversion funnels

• Landing Page Optimization

• A/B Testing

• Call Tracking

• Offline Conversion Tracking

• Shopify / E-commerce experience

• Advanced attribution tools

Required Experience

• 4–7 years of hands-on experience in Performance Marketing / Paid Advertising.

• Proven experience independently managing Google Ads and Meta Ads.

• Experience managing significant monthly advertising budgets.

• Proven track record of scaling paid campaigns.

• Strong understanding of CAC, CPL, CPA, ROAS and marketing economics.

• Experience with lead generation and full-funnel performance marketing.

• Strong knowledge of GA4, GTM and conversion tracking.

• Strong analytical and data interpretation skills.

• Experience working with creative, sales, CRM and website teams.

Preferred Experience

Experience with any of the following will be an advantage:

• D2C / E-commerce

• Healthcare

• Aesthetics / Beauty

• High-growth businesses

• Lead-generation businesses

• High-consideration products or services

• Multi-location businesses

Ideal Candidate

We are looking for someone who thinks like a Growth Owner , not simply an Ads Manager.

You should be able to independently determine:

• Which campaigns should be scaled or reduced.

• Where the next advertising investment should go.

• Why CAC, CPL, CPA or ROAS is changing.

• Which channels and campaigns are actually driving revenue.

• Which audiences and geographies are performing best.

• Whether the problem is the ad, audience, offer, landing page or sales funnel.

• Which creatives should be tested or replaced.

• How budgets should be reallocated across platforms.

• How paid acquisition can be scaled without compromising lead quality.

What Success Looks Like

You will be expected to take ownership of the paid acquisition function with minimal day-to-day supervision .

Your responsibility will go beyond running campaigns. You will own the complete paid growth cycle:

Strategy → Media Buying → Campaign Management → Tracking → Optimization → Creative Testing → Lead Quality → Conversion → Revenue

We are looking for someone who can turn advertising spend into predictable and scalable business growth .

Application Requirements

Candidates should mention the following in their resume/application:

• Total years of performance marketing experience.

• Google Ads and Meta Ads experience.

• Brands / companies worked with.

• Approximate monthly advertising budget managed.

• Platforms and campaign types personally managed.

• Examples of campaigns/accounts successfully scaled.

• Lead or revenue growth achieved.

• CPL / CAC / CPA improvements.

• ROAS improvements.

• Advertising spend scaled.

• Specific responsibilities personally owned.

We are looking for demonstrated performance and business results, not simply Google or Meta certifications.