Vacancy description
India, Bengaluru
Senior Copywriter - Advertising in Bengaluru, India is listed on Jobeax. Browse 30,000+ vacancies available.
Major Roles and Responsibilities: As a Senior Copywriter, you will act as a driving creative force, crafting high-impact narratives that seamlessly cross the boundaries of traditional mainline advertising and digital experiences. Your work will be essential to ensure brand consistency, creative excellence, and effective communication across all consumer touchpoints. The ideal candidate will be a conceptual thinker with a passion for words and a customer-oriented approach.
Specifically, you will be responsible for the following:
Brainstorm with team members to develop big, media-agnostic creative ideas for campaigns and pitches, categorizing them into specific creative buckets spanning mainline (TVC scripts, print, OOH, radio) and digital executions.
Consume a diverse range of media and literature to craft effective, creative, and engaging copy delivering compelling long-form copy (manifestos, articles) alongside punchy short-form copy (headlines, social media captions).
Collaborate closely with the solutions, strategy, and account management departments to write and propose value-added, creative interactive copy and presentations for new client pitches.
Proactively propose agile moment marketing ideas and topical copy based on trending conversations, internet culture, and news relevant to the target audience.
Take a creatively active role in the end-to-end coordination and execution of campaign rollouts, building effective relationships with internal design, video, and brand teams to ensure a smooth workflow and that timelines are met.
Research and monitor cultural shifts, traditional advertising benchmarks, and Digital & New Media industry trends to constantly elevate and modernize the agency’s creative offerings.
Skills Required
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