Senior Associate - Digital Marketing & Communications in भारत

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Associate – Digital Marketing & Communications based in India. We are seeking a proactive, digitally savvy professional to lead website operations and strengthen digital marketing and communications across a mission-driven organization. In this role, you will manage digital platforms, optimize website performance, drive SEO initiatives, and support integrated campaigns that bring research, insights, and social impact stories to wider audiences. You will collaborate with marketing, research, design, growth, and program teams to translate organizational priorities into engaging and measurable digital experiences. From analyzing user behavior to coordinating events and managing external vendors, you will combine technical expertise with creative thinking and project management. This opportunity is ideal for someone who thrives at the intersection of content, technology, analytics, and strategy. You will have significant ownership, the flexibility of remote work, and the opportunity to contribute to initiatives focused on improving job quality and outcomes for underserved workers. Accountabilities - Website management and digital experience: Own the day-to-day management of the organization's website and related digital properties, maintaining a roadmap for content updates, technical improvements, and strategic development. Manage CMS and no-code updates for articles, reports, case studies, team profiles, landing pages, and forms, while building reusable page templates and components using Framer, Webflow, WordPress, or comparable platforms. - Website quality assurance and technical support: Conduct regular quality checks across desktop, tablet, and mobile devices to ensure responsive layouts, working links, functional forms, and consistent user experiences.

Identify bugs and technical debt, resolve common issues independently, and coordinate specialist support from developers or vendors when necessary. - SEO and digital analytics: Lead on-page SEO activities, including metadata, internal linking, page structure, sitemap management, indexing, and content optimization. Monitor traffic, acquisition channels, engagement, conversions, and priority-page performance using Google Analytics, Google Search Console, Microsoft Clarity, Looker Studio, or equivalent tools. - Performance measurement and optimization: Develop recurring performance reports that translate data into actionable recommendations and experiments. Maintain consistent UTM tagging, attribution, and conversion tracking across social media, email, paid campaigns, and partner channels, using performance insights and user feedback to improve website content, architecture, and digital campaigns. - Digital campaigns and content operations: Support integrated marketing campaigns across websites, social media, email, and paid channels. Collaborate with content and design teams to adapt research, reports, and organizational updates into engaging digital formats while coordinating editorial calendars, copywriting, design, reviews, approvals, scheduling, and publishing. - Campaign systems and paid media: Develop reusable campaign templates, content libraries, checklists, and workflows to improve consistency and reduce last-minute production. Support paid campaigns through platforms such as LinkedIn Campaign Manager and Meta Business Manager, including campaign setup, tracking, budget monitoring, and performance reporting. - Digital event support: Create and maintain event landing pages, microsites, registration forms, waitlists, confirmation workflows, and related website components. Configure tracking and analytics, coordinate technical requirements with internal teams and external vendors, troubleshoot integrations and livestream components, and manage pre-event quality checks and post-event updates.