Develop and execute the overall SEO strategy
Manage On-Page and Off-Page SEO activities.
Conduct keyword research and identify high-potential keywords related to SIPs, investments, wealth creation, and personal finance.
Optimize website pages, blogs, landing pages, meta titles, descriptions, headings, internal linking, and overall content structure.
Plan and execute high-quality link-building and backlink strategies .
Manage guest posting and outreach activities to build relevant backlinks.
Identify and manage paid backlink opportunities while ensuring quality and relevance.
Work on AEO (Answer Engine Optimization)to improve visibility in AI-generated and answer-based search results.
Work on GEO (Generative Engine Optimization)and adapt SEO strategies for AI/search experiences.
Manage ASO (App Store Optimization)for the mobile application.
Monitor competitors and identify new SEO opportunities.
Regularly analyze Google Search Console, Google Analytics and other SEO tools.
Track keyword rankings, organic traffic, backlinks, conversions and other SEO KPIs.
Identify technical SEO issues and coordinate with the development team for resolution.
Manage SEO requirements for the WordPress website.
Coordinate with the content, SMM and design teams for SEO-driven content and creatives.
Prepare regular SEO reports and provide actionable insights to management.

Search Engine Optimization Lead

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