Job description -

Key Responsibilities
• Demand Generation: Develop and implement demand-generation strategies using digital marketing, content marketing, events, partnerships, and other channels to generate qualified leads.
• Cold Calling: Proactively contact prospects, introduce products/services, identify opportunities, and schedule meetings or product demos. Develop effective calling scripts and outreach strategies.
• LinkedIn Networking: Use LinkedIn and other social platforms to expand the professional network, connect with key decision-makers, participate in relevant industry discussions, and strengthen brand visibility.
• Email Outreach: Create and execute targeted email campaigns to nurture leads and drive https://jobeax.com/link/Jkn8t2uFKfNe6Nes compelling messaging, conduct A/B testing, and use marketing automation tools to improve campaign performance.
• Lead Management: Manage and prioritize inbound leads, ensure timely follow-ups, qualify prospects, and collaborate with sales teams to move leads through the sales funnel.
• Analytics & Reporting: Track campaign performance and metrics such as lead conversion rates, ROI, and customer acquisition cost. Use insights to optimize campaigns and improve marketing effectiveness.
Experience & Skills
• Experience: 1–3 years in business development or sales, preferably within SaaS or technology.
• North America Lead Generation: Hands-on experience in lead generation and cold calling for the North American region is essential.
• B2B Business Development: Experience in hunting, nurturing, qualifying, and converting B2B leads.
• Communication: Strong verbal and written communication skills with the ability to engage and persuade senior stakeholders.
• Analytical Thinking: Ability to interpret data and use insights to improve lead-generation and outreach strategies.
• CRM & Sales Technology: Familiarity with CRM and sales-engagement tools such as Salesforce, Outreach,and similar platforms.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related discipline.
Mandatory / Core Skill Cold Calling & Lead Generation – particularly for the North American market.
Why Join IRIS
IRIS is a globally recognized RegTech and SaaS organization with award-winning products and a strong international footprint. The company works at the intersection of regulatory technology, data, AI/ML, and financial compliance

SDR - Demand Generation(9)

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