About Zoca

Zoca is a fast-growing AI-powered platform built for local and multi-location businesses helping salons, spas, restaurants, and retail brands manage their teams, customers, and growth all in one place. Our intelligent agents handle bookings, content, loyalty, and customer success, giving business owners a unified platform that works as hard as they do.

About the Role

We are looking for a Sales Enablement Trainer to build and own our sales training function from the ground up. This is a 0 to 1 role, there is no existing framework, no playbook handed to you, and no legacy system to maintain. You will create everything from scratch.

The ideal candidate understands what great sales looks like from the inside, and knows how to translate that into repeatable, scalable training programmes. A strong preference will be given to candidates with deep familiarity with Discovery, SEO-driven sales motions, and Booking & Payments product knowledge.

What You'll Own

• Build Zoca's sales enablement function from scratch frameworks, content, processes and programmes

• Design and deliver onboarding training for new sales hires covering product knowledge, sales methodology, objection handling, and discovery

• Develop and maintain a sales playbook that reflects how Zoca sells covering Discovery, Booking & Payments (B&P;), and product-led conversations

• Create role-specific training tracks for SDRs, AEs, and Account Managers

• Own product champion responsibilities for SEO, Discovery, and B&P; modules ensuring the sales team is deeply equipped to position and sell these products

• Run regular refresher sessions, workshops, and certification programmes to upskill the existing sales team

• Partner with Sales Leadership to identify skill gaps and build targeted coaching interventions

• Build and maintain an enablement content library pitch decks, battle cards, call scripts, objection handling guides, and demo frameworks

• Track training effectiveness through assessments, ramp time, and sales performance metrics

• Work closely with Product and Marketing to ensure the sales team is always current on product updates and go-to-market messaging

What We're Looking For

Must Have

• Minimum 5-7 years of experience in Sales Enablement, Sales Training, or a closely related function

• Proven experience building enablement programmes from scratch in a 0 to 1 environment

• Strong understanding of B2B SaaS sales motions, sales cycles, and sales methodologies

• Experience designing and delivering training for SDRs, AEs, or Account Management teams

• Excellent communication, facilitation, and presentation skills

• Ability to translate complex product or sales concepts into simple, actionable training content

• Strong ownership mindset, you don't wait to be told what to build

• Comfortable working in a fast-paced, high-velocity startup environment

Strongly Preferred

• Deep knowledge of Discovery-based selling frameworks and how to coach teams on them

• Product champion experience in SEO, Booking & Payments (B&P;), or similar SaaS verticals

• Experience building battle cards, demo scripts, and objection handling libraries

• Prior experience enabling a US-focused or North America-facing sales team from India

• Familiarity with LMS platforms and sales enablement tools

What Success Looks Like

• A fully built sales onboarding programme that ramps new hires faster

• A living sales playbook that the team actually uses

• Measurable improvement in demo quality, discovery scores, and conversion rates

• A sales team that can confidently position and sell SEO, Discovery, and B&P; products

• A content library that makes every sales rep better regardless of experience level

• Consistent feedback from sales leadership that the team is better equipped after every training cycle

Why Join Zoca?

• Build an enablement function from the ground up full ownership, full impact

• Work directly with Sales Leadership and the founding team

• Be part of a high-growth AI-powered platform with a strong product and a clear vision

• A culture that values people who go first, figure it out, and own the outcome

• Real opportunity to grow into a Head of Enablement role as Zoca scales

Sales Enablement Trainer

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