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D2C Performance Marketing Lead Company: Snowball AI Digital Location: Remote (India-based preferred)
Experience Level: 5+ years in D2C performance marketing
Employment Type: Full-time/ Consultant
We're seeking a D2C Performance Marketing Lead to own paid media strategy, execution, and optimization across Meta, Google, and Amazon for our portfolio of high-potential DTC brands. You'll be the strategic quarterback for performance marketing, driving revenue growth while building repeatable, scalable processes that work across verticals.
This is a hybrid agency-client-facing role: you'll lead our internal PMM team while maintaining direct relationships with key accounts and serving as the strategic voice for platform strategy and budget allocation.
Strategy & Planning
Lead budget allocation decisions across Meta, Google Ads (Search, Performance Max), and Amazon DSP/Advertising Platform
Conduct competitive intelligence and platform opportunity analysis; Design testing frameworks for creative, audience, and bidding strategies; Own day-to-day campaign performance across all three platforms; Drive creative brief development and performance review cycles with clients; translate learnings into creative direction
Manage account health, ad policy compliance, and platform relationship escalations
and build business cases for testing
Drive innovation in performance metrics; evaluate and implement new tools for attribution, incrementality, and brand-lift measurement
Champion AI-native strategies (AI-generated creative variants, predictive analytics, autonomous bidding) that give clients competitive advantage
5+ years of hands-on D2C performance marketing experience , with proven success scaling paid media budgets ($500K+ annual spend)
- Expert-level proficiency across Meta Ads Manager, Google Ads, and Amazon Advertising platforms; Strong analytical mindset : able to synthesize data, identify patterns, and make data-driven recommendations; comfort with SQL, Google Analytics 4, and BI tools
- Excellent communication skills : able to translate complex performance data into clear strategic narratives for stakeholders; Understanding of DTC business models including unit economics, CAC payback, LTV, and profitability metrics
Experience managing agency-side D2C accounts or multiple concurrent clients across verticals
Experience with creative testing and rapid iteration at scale
Background in analytics, data science, or technical marketing
Familiarity with India-based DTC brands or US-India cross-border commerce
Track record of building and scaling high-performing teams
You've mapped and optimized paid media strategy across 6+ client accounts; junior team members are handling 40%+ of account management independently
key accounts increase budgets or expand into new channels under your strategic guidance
You've documented repeatable processes (client onboarding, weekly optimization, reporting) that scale to new accounts and team members
You've contributed to Snowball's thought leadership (internal case studies, client learnings, or external content on D2C performance trends)
Async-first, synchronous where needed : standup Slack updates, weekly strategy calls with clients, monthly planning sessions
Snowball OS (internal automation framework), Claude Code for workflow optimization, https://jobeax.com/link/r47iKlmEBNYcydbA for data pipelines, Slack/Loom for communication
About Snowball Snowball is an AI-agents first marketing agency/SAAS built for the next generation of D2C brands. We partner with high-growth direct-to-consumer companies including eyewear, luxury goods, supplements, and food tech verticals—helping them scale profitably through integrated paid media, SEO, content, and AI-native strategies.