Job Title: Regional Manager – Acquisition – South India (Schools English)
Region: South Asia
Department: Schools English
Reports to: Head – Schools English, South Asia
Location: Bengaluru
Contract Type: [Insert – Full-time, Permanent/Fixed-term]
Role Type: Individual Contributor

Purpose of the Role

To lead new business development efforts for the Schools English portfolio in South Asia, with a focus on identifying, acquiring, and establishing Authorised Centres, Cambridge English Education Partners and Preparation Centres in partnership with new schools and school groups. This role will play a key part in expanding market presence and accelerating growth in priority geographies.

Key Responsibilities

New Business Development

Identify and prioritise high-potential schools, school groups, and educational networks for business development opportunities.
Develop and execute tailored outreach strategies to engage prospective partners and promote Schools English products and services.
Deliver compelling presentations and proposals that align with customer needs and strategic objectives.
Deliver on KPIs for new Authorised Centres, CEEPs and Preparation centres and manage the first delivery cycle before handing it to Key Accounts team.
Deliver on the GTM strategy for ILA and A&A solutions.

Pipeline Generation & Conversion

Build and maintain a strong and well-qualified sales pipeline through direct outreach, referrals, events, and marketing campaigns.
Lead the end-to-end conversion process — from lead qualification to agreement finalisation — ensuring a smooth handover to account management teams post-completion of the first cycle.
Collaborate with internal teams to ensure timely and high-quality responses to queries, and school requirements.

Market Engagement

Act as the primary representative of Schools English for new business conversations with school leaders, education boards, and other influencers.
Attend and speak at education forums, exhibitions, and networking events to raise awareness and visibility of Schools English offerings.

Stakeholder Collaboration

Work closely with Marketing to co-develop lead generation campaigns and targeted promotional material.
Liaise with Exams, Academic, and Operations teams to align on product delivery, timelines, and support structures for new schools.
Partner with other regional teams to coordinate outreach and share market intelligence.
Work closely with the K12 and CIE teams on ILA and A&A lead conversions and GTM

Data, Reporting & Insights

Maintain accurate and up-to-date records of outreach, pipeline, and conversion data in the CRM system.
Provide regular updates and performance reports to the Head of Schools English, including market insights and recommendations.
Use data analytics to evaluate the effectiveness of outreach efforts and inform future strategy.

Qualifications & Experience

Essential:

Bachelor's degree in Business, Education, Marketing, or a related field.
Minimum 7 years of experience in business development or sales, preferably in the education or B2B services sector.
Demonstrated success in acquiring new clients or partners, especially in complex or high-value contexts.
Strong understanding of the school education ecosystem in India, and ideally across South Asia.
Excellent communication, presentation, and negotiation skills.

Desirable:

Experience working with schools offering international curricula (e.g., Cambridge, IB).
Knowledge of the English language learning and exams landscape.
Familiarity with the Maldives, Nepal, Sri Lanka, and Bangladesh education markets.
Proficiency in CRM tools like Salesforce or Dynamics.
MBA or advanced degree is a plus.

Skills & Competencies

Strategic Sales & Prospecting
Relationship Building & Influence
Customer Engagement & Insight
Proposal Development & Pitching
Self-Management & Initiative
Strong Presentation & Communication
Collaboration & Cross-functional Alignment
Commercial & Market Awareness

Travel Requirements

Regular travel across India and priority markets

Regional Manager - Acquisition - South India (Schools English)

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