Public Relations & Social Media Executive in Rāniganj, India

We are looking for a creative and strategic Social Media Manager to manage and grow our brand presence across multiple digital platforms including Instagram, LinkedIn, Facebook, and other social media channels. The ideal candidate should have expertise in content strategy, employer branding, PR communication, and audience engagement.

Key Responsibilities Social Media Management

Manage and handle company social media platforms including Instagram, LinkedIn, Facebook, Twitter/X, and other relevant channels.

Plan, create, schedule, and publish engaging content regularly.

Maintain brand consistency across all digital platforms.

Employer Branding

Build and enhance the company's employer branding across social platforms.

Create engaging employee-centric content including office culture, events, achievements, hiring campaigns, and success stories.

Work closely with HR and management teams to showcase company culture and employee experiences.

Increase brand visibility and audience engagement through innovative campaigns.

PR & Communication

Manage internal and external communication related to company announcements, achievements, events, and campaigns.

Coordinate PR activities and media communication when required.

Draft creative captions, social media copies, and communication content.

Ensure positive brand image and reputation management online.

Content Strategy & Analytics

Develop monthly social media calendars and campaign plans.

Track social media performance, engagement, and growth metrics.

Coordinate with designers, video editors, and content teams for creative execution.

Bachelor's degree in Marketing, Mass Communication, Media, or related field.

Proven experience in social media management and branding.

Strong understanding of Instagram, LinkedIn, Facebook, and digital trends.

Excellent written and verbal communication skills.

Creative mindset with strong storytelling abilities.

Knowledge of social media analytics and scheduling tools.

Experience in employer branding and corporate communication.

Basic knowledge of graphic design and video content coordination.

PR handling and brand communication experience.

Skills: social media,branding,communication,employer branding