About the Opportunity A dynamic fashion-tech startup shaping the future of sustainable Indian wear, we blend storytelling, digital influence, and purpose-driven branding to elevate traditional textiles for modern audiences. As a remote-first team, we’re building a community around conscious fashion—and we’re looking for a passionate Public Relations Intern to help amplify our voice across media, influencers, and social platforms.
Role & Responsibilities
Support PR campaigns by drafting press releases, media kits, and pitch emails for Indian fashion editors and digital platforms.
Identify and reach out to fashion influencers, bloggers, and podcasters for brand collaborations and gifting initiatives.
Monitor media coverage and track brand mentions across news, social, and blogs using free tools like Google Alerts or Mention.
Assist in managing the brand’s media contact list and maintaining a digital press room with high-res assets.
Coordinate logistics for virtual events, product launches, and influencer activations across India.
Help prepare weekly reports on PR metrics including reach, engagement, and sentiment.
Skills & Qualifications
Must-Have
Media pitching
Press release writing
Social listening
Influencer outreach
Google Alerts
Canva
Microsoft Office
LinkedIn networking
Preferred
Experience with Hootsuite or Buffer
Basic understanding of Indian fashion media landscape
Familiarity with PR tools like Muck Rack or PR Newswire
Benefits & Culture Highlights
100% remote with flexible hours to suit your academic or personal schedule.
Hands-on exposure to fashion PR, influencer marketing, and brand storytelling.
Letter of recommendation + portfolio-building opportunities upon successful completion.
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