PR Trainee (Remote) in India, भारत

About the Opportunity
A dynamic, digitally-native fashion brand operating at the intersection of sustainable style and direct-to-consumer commerce, we’re building bold, story-driven campaigns that resonate across Gen Z and millennial audiences. As a remote-first team, we move fast, think creatively, and value authenticity over perfection—every press release, influencer collab, and social narrative we craft fuels real brand momentum.

Role & Responsibilities

• Research, draft, and distribute press releases, media alerts, and brand story pitches to fashion, lifestyle, and sustainability publications.
• Monitor media coverage and compile weekly reports tracking brand mentions, sentiment, and outreach effectiveness.
• Support the PR lead in building and maintaining media lists, including journalists, editors, and influencers aligned with our brand voice.
• Coordinate logistics for product seeding, gifting, and influencer collaborations, ensuring timely delivery and follow-up.
• Assist in creating compelling brand narratives and talking points for press kits, product launches, and seasonal campaigns.
• Engage with media and influencers via email and social channels, maintaining professional and brand-aligned communication.

Skills & Qualifications

• Must-Have
• Press release writing
• Media list management
• influencer outreach
• Brand storytelling
• Google Sheets
• Canva
• Email campaign tools
• Media monitoring tools
• Preferred
• Experience in fashion or lifestyle PR
• Familiarity with fashion calendars and trend cycles
• Basic knowledge of SEO or content distribution platforms

Benefits & Culture Highlights

• 100% remote work with flexible hours—your space, your schedule.
• Opportunity to shape media narratives for a fast-growing, values-driven fashion brand.
• Weekly creative syncs + monthly learning stipends for PR and communications courses.