Vacancy description

PR Trainee (Remote) in India, भारत

Vilasitawear

  • RemoteWork from anywhere

Rs 5000 - Rs 10000 per month

India, भारत

About the Opportunity
A dynamic, digitally-native fashion brand operating at the intersection of sustainable style and direct-to-consumer commerce, we’re building bold, story-driven campaigns that resonate across Gen Z and millennial audiences. As a remote-first team, we move fast, think creatively, and value authenticity over perfection—every press release, influencer collab, and social narrative we craft fuels real brand momentum.

Role & Responsibilities

  • Research, draft, and distribute press releases, media alerts, and brand story pitches to fashion, lifestyle, and sustainability publications.
  • Monitor media coverage and compile weekly reports tracking brand mentions, sentiment, and outreach effectiveness.
  • Support the PR lead in building and maintaining media lists, including journalists, editors, and influencers aligned with our brand voice.
  • Coordinate logistics for product seeding, gifting, and influencer collaborations, ensuring timely delivery and follow-up.
  • Assist in creating compelling brand narratives and talking points for press kits, product launches, and seasonal campaigns.
  • Engage with media and influencers via email and social channels, maintaining professional and brand-aligned communication.

Skills & Qualifications

  • Must-Have
  • Press release writing
  • Media list management
  • influencer outreach
  • Brand storytelling
  • Google Sheets
  • Canva
  • Email campaign tools
  • Media monitoring tools
  • Preferred
  • Experience in fashion or lifestyle PR
  • Familiarity with fashion calendars and trend cycles
  • Basic knowledge of SEO or content distribution platforms

Benefits & Culture Highlights

  • 100% remote work with flexible hours—your space, your schedule.
  • Opportunity to shape media narratives for a fast-growing, values-driven fashion brand.
  • Weekly creative syncs + monthly learning stipends for PR and communications courses.

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