About the Opportunity
Vilasitawear is a fast-scaling D2C fashion brand redefining everyday elegance through sustainable, affordable, and trend-forward apparel for the modern Indian consumer. We’re building a brand that speaks through story-led campaigns, community-driven content, and strategic media partnerships—blending digital-first PR with authentic cultural resonance to drive awareness, trust, and conversion across Tier 1–3 cities.

Role & Responsibilities

Lead end-to-end PR strategy: ideate, pitch, and execute media campaigns across print, digital, and broadcast platforms to position Vilasitawear as a cultural and style influencer.
Build and manage relationships with fashion editors, lifestyle journalists, influencers, and brand collaborators to amplify product launches, sustainability initiatives, and brand milestones.
Develop press kits, media advisories, spokesperson talking points, and brand narratives that align with campaign goals and audience insights.
Monitor and report on media coverage, sentiment, and brand visibility; use insights to refine messaging and outreach tactics.
Collaborate with marketing, social, and e-comm teams to ensure PR initiatives drive traffic, engagement, and conversion.
Manage crisis communication and brand reputation by developing rapid-response protocols and coordinating internal stakeholders.

Skills & Qualifications

Must-Have
Media Relations
Press Release Writing
Influencer Outreach
Brand Storytelling
Media Monitoring Tools (Meltwater, Cision, or equivalent)
Crisis Communication
PR Campaign Management
Fashion/Lifestyle Industry Knowledge

Preferred
Experience with TikTok/Instagram PR campaigns
Knowledge of ESG/sustainability narratives
Basic understanding of Google Analytics or social listening tools

Benefits & Culture Highlights

100% remote with flexible hours — work from anywhere in India
Access to exclusive brand collections + quarterly style stipends
Opportunity to shape a rising D2C fashion brand’s national voice

PR & Communication Manager (Remote)

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