Vacancy description
Digital Wolf
India, Kolkata
Performance Marketing Strategist in Kolkata, India is listed on Jobeax. Browse 30,000+ vacancies available.
Company Description Digital Wolf is a collaborative team of innovative digital marketers focused on helping businesses succeed in a competitive online environment. The company specializes in tailored digital marketing strategies that align with each client’s unique goals and growth plans. By combining cutting-edge technology with data-driven insights, Digital Wolf designs campaigns that maximize performance and return on investment. Role Description This is a full-time, on-site Performance Marketer role based in Kolkata. The Performance Marketer will plan, execute, and optimize paid digital campaigns across channels such as search, social, and display to drive measurable business outcomes. Day-to-day responsibilities include managing ad platforms, monitoring campaign performance, analyzing key metrics, and implementing A/B tests to improve conversion rates and cost efficiency. The role involves collaborating with cross-functional teams to refine targeting, messaging, and landing pages, while preparing performance reports and recommendations for continuous improvement. The Performance Marketer will also stay updated on industry trends and platform updates to identify new growth opportunities.
Campaign Strategy and Planning
Develop performance marketing strategies based on business objectives and available budgets.
Plan campaign structures, audience strategy, creatives, messaging, placements and budgets.
Develop full-funnel strategies across awareness, consideration, lead generation, conversion and remarketing, wherever relevant.
Independently set up, launch and manage campaigns across Meta Ads and Google Ads .
Manage campaign objectives, targeting, placements, budgets, bidding, ad sets/ad groups and creatives.
Coordinate with creative and content teams to ensure campaigns have the right assets and messaging.
Monitor campaigns regularly and identify performance trends, anomalies and opportunities.
Optimize campaigns based on CPL, CPA, ROAS, CTR, CPC, CPM, conversion rate and other relevant metrics .
Conduct audience, creative, placement, budget and bidding optimization.
Scale campaigns when performance and business economics support it.
Work with tools such as GA4, Google Tag Manager, Meta Pixel/Events Manager and UTM tracking .
Ensure campaign data is reliable before drawing performance conclusions.
Prepare regular performance reports and dashboards.
Go beyond reporting numbers to explain why performance changed and what should be done next .
Present campaign performance, key learnings, challenges and optimization recommendations to internal teams and clients.
Connect advertising metrics with actual business outcomes such as qualified leads, sales, revenue and customer acquisition cost.
Communicate campaign strategy, performance and recommendations clearly to clients.
Coordinate with social media, creative, content and design teams for campaign requirements.
Manage multiple campaigns/accounts while maintaining timelines and performance standards.
Take ownership of assigned accounts with minimal supervision.
3–6 years of hands-on experience in performance marketing.
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