Vacancy description
sugar.fit
Rs 30 per hour
India, Bengaluru
Performance Marketing - Marketing Manager in Bengaluru, India is listed on Jobeax. Browse 30,000+ vacancies available.
We are looking for a data-driven and high-agency Performance Marketing Head to own, execute, and scale our B2C paid acquisition engine. Paid Channel Ownership: End-to-end strategy, execution, and scaling of paid campaigns across ecosystems like [Meta Ads, Google Ads (Search, PMax, YouTube, UAC)], and emerging channels.
Budget & ROI Management: Allocate, monitor, and optimize sizable marketing budgets to maximize return on investment and contribution margins.
Funnel & Data Optimization: Dive deep into audience segmentation, bidding strategies, and attribution logic using tools like GA4, GTM, and Looker Studio.
Creative Testing Roadmap: Build and execute a high-frequency testing framework for ad creatives (hooks, video formats, static assets) and landing pages in collaboration with design teams.
Attribution & Tracking: Oversee conversion event architecture, pixel health, and offline conversion imports (OCI) to ensure accurate measurement.
Experience: 8 to 15 years of hands-on performance marketing experience scaling B2C, D2C, or consumer subscription products.
Platform Expertise: Deep, tactical knowledge of Meta Ads Manager and Google Ads console (Search, Performance Max, App Campaigns).
Proficiency in Excel/Google Sheets and GA4.
Creative Acumen: A sharp eye for ad aesthetics and messaging angles that resonate with consumer psychology.
Bachelor's or Master's degree in Marketing, Business Administration, or a related field
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