Vacancy description
lexhive (formerly demandlane)
India, India
Performance Marketing Manager (Full-Time, Remote) in India, India is listed on Jobeax. Browse 30,000+ vacancies available.
We are looking for a Performance Marketer who thinks like an owner. You'll take end-to-end ownership of one of our highest-spend US lead generation verticals - full P&L accountability across Meta, TikTok, and Google - and play a key role in launching new verticals as we scale. The marketers who win in regulated US verticals are the ones who deeply understand the people on the other side of the ad: what they're worried about, what makes them stop scrolling, what makes them trust a stranger enough to pick up the phone. A full vertical, end to end. Budget pacing, bid strategy, audience architecture, and channel mix across Meta, TikTok, and Google - with the autonomy to make in-flight decisions that protect and grow performance. You'll be measured on acquisition cost, lead quality, and downstream revenue, not vanity metrics.
Creative as a growth lever. Creative is the single biggest performance variable on paid social today, and we treat it that way. You'll develop creative hypotheses rooted in user psychology, run structured testing across ads and landing pages, and direct designers and freelancers to produce concepts that convert - not just look good.
Beyond your core vertical, you'll help plan, launch, and scale campaigns in new US legal verticals (including Mass Tort), shaping playbooks the rest of the team will run.
The full funnel. You'll work with our analytics team to sharpen attribution and insights, manage email campaigns that improve conversion and cross-sell, partner on inbound call and warm-transfer strategy, and hold affiliate partners to a rigorous lead quality bar.
You catch performance drift early and act on it during peak hours, not in tomorrow's report
You translate messy data into clear decisions, and clear decisions into revenue
You take full ownership: when the vertical wins, it's because of decisions you made
Minimum 5 years of relevant experience in performance marketing with deep, hands-on Meta Ads experience at significant daily spend; Google Ads and TikTok experience strongly preferred
A track record of using creative testing and consumer insight - not just bid tweaks - to move performance
Experience in lead generation or regulated verticals (legal, insurance, finance) is a strong plus.
Strong analytical instincts: you're comfortable in the data and even more comfortable deciding what it means
Working fluency with design tools and experience directing freelance designers on complex creative
Real autonomy - you make the calls on your campaigns
Competitive salary and benefits
Remote flexibility and a team that values output over hours logged
A fast-growing company where strong performance gets noticed and rewarded
If you're the kind of marketer who sees an ad in the wild and immediately starts reverse-engineering why it works, we'd like to meet you.
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