Meta Ads Executive in Lucknow, भारत

Meta Ads Executive

Experience: 2+ Years
Salary: ₹25,000 – ₹35,000/month
Work Mode: Remote
Location Preference: Lucknow

About FX Retina

FX Retina is a performance marketing agency helping businesses scale through data-driven Meta & Google Ads . We work across D2C, E-commerce, Healthcare, Real Estate, Education, B2B and other industries.

Key Responsibilities

• Manage and optimize Meta Ads campaigns across multiple client accounts.

• Handle both Lead Generation and D2C/E-commerce campaigns .

• Optimize campaigns for CPL, CPA, CAC, ROAS, CTR, CPC and conversions .

• Plan campaign structures, audiences, budgets and scaling strategies.

• Conduct creative, audience, offer and campaign structure testing.

• Build and optimize retargeting and remarketing campaigns.

• Analyse campaign performance and identify scaling opportunities.

• Set up and troubleshoot Meta Pixel, Conversion API, events and UTMs .

• Work closely with creative and landing page teams to improve performance.

• Prepare performance reports and provide actionable insights.

• Take ownership of campaign performance across assigned accounts.

Requirements

• 2+ years of hands-on Meta Ads experience.

• Agency experience is mandatory.

• Experience managing Lead Generation + D2C/E-commerce clients .

• Ability to independently manage multiple client accounts.

• Strong understanding of Meta Ads Manager, Pixel, Conversion API and tracking.

• Strong analytical and problem-solving skills.

• Experience managing meaningful monthly ad budgets.

• Ability to take ownership of campaign performance.

What We Value

We care more about actual results than years of experience . Be ready to share campaigns you've managed, budgets handled, and improvements in CPL, CPA or ROAS .

Why FX Retina?

Work on real client accounts, meaningful ad budgets and multiple industries, with opportunities to grow into greater account ownership.