Loading description…

Marketing Manager - Immediate Start (Temporary) in… - Jobeax

Marketing Manager - Immediate Start (Temporary) in Mumbai, India is listed on Jobeax. Browse 30,000+ vacancies available.

Are you a marketing leader who loves to influence business approaches with cultural insight? Do you enjoy building a brand & portfolio strategy in upcoming markets and inspiring consumers?

The mandate of the role is to build the awareness and penetration of The LEGO Brand through its Active Consumer Base’ and reaching audiences far and wide in our markets.

Brand Marketing Strategy & Implementation
Lead the team to develop India go-to-market brand & portfolio strategy, and the local communication strategy / execution plans for all themes/campaigns across all audiences while ensuring balanced approach across all retailer channels.
Drive efficiency and effectiveness in the execution of local marketing plans and media performance, helping to drive the marketing innovation agenda and a test & learn focus, aligning strongly with digital and trade.
Role model The LEGO Group’s Marketing approach (OESP) to planning and tracking performance with the team. Translate global insights and campaigns into local insights and campaigns

Full accountability for all franchises, being responsible for the brand team’s budget management, ensuring a flexible and agile approach to full year spend based on in-year traction.
Represent the brand and franchises at wider India business planning & traction meetings – providing insight and corrective actions.
Collaborate closely with counterparts in local BU Team, Sales and Operations to drive the overall brand and business strategy and take fast decisions on critical topics.
Embed and sustain a workplace culture in the respective team (LEGO Brand Framework, Leadership Playground, D&I and Wellbeing)
Support individual development through HR core processes, IDPs, training, and ongoing coaching and sparring.
Role-model integrated marketing ways of working with Trade, Digital, Public Relations , Marketing Planning & Effectiveness teams.

This role will be part of the Markets & Channels APAC Market Group team, a group of professionals who support markets and channels across APAC to deliver The LEGO Groups vision and short term as well as long term business results.

Strategic marketing background with track records of strong business performance related to Indian and Southeast Asian consumer/shopper insights
Be able to balance between taking and using global solutions as much as possible while also having the creativity, drive and appetite to drive innovation adapting and in some cases developing local solutions tailored for the local market Audience.
A creative approach backed by data insights and a track record of developing innovative, impactful marketing solutions.
Experience in PR and amplifying brands through partnerships and external opportunities
Experience with a major brand or with FMCG or a similar consumer-focused fast-paced marketing environment
Experience working in Matrix Organization

So, if you're interested in this role we encourage you to apply as soon as possible.

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.
Join the LEGO® team today.

Apply to vacancy

Similar vacancies