Vacancy description
ETS
India, Gurugram
Marketing Manager - Education in Gurugram, India is listed on Jobeax. Browse 30,000+ vacancies available.
About ETS: ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.
Join us in our journey of measuring progress to power human progress worldwide.
As a Director of Channel Marketing, you will be responsible for creating and executing on channel marketing strategies that drives meaningful relationships with our B2C prospects and customers.
The incumbent will be both creative and well-versed in a wide variety of marketing areas, including content, community, and lifecycle marketing. The Director of Marketing will lead in the development, implementation and execution of specific marketing plans. The incumbent will assume responsibility for building and implementing marketing programs, monitor customer needs, and evaluating the effectiveness of the various marketing initiatives.
The Director of Channel Marketing will initially have at least 1 direct report and will be responsible for building a best-in-class marketing team to support the growth of this business until. As a Director of Channel Marketing, you will be responsible for creating and executing on marketing strategies that drives meaningful relationships with our B2C prospects and customers.
The incumbent will be both creative and well-versed in a wide variety of marketing areas, including content, community, and lifecycle marketing
The Director of Marketing will lead in the development, implementation and execution of specific marketing plans. The incumbent will assume responsibility for building and implementing marketing programs, monitor customer needs, and evaluating the effectiveness of the various marketing initiatives.
The Director of Marketing will initially have at lease 1 direct report and will be responsible for building a best-in-class marketing team to support the growth of this business until.
Expertise building engaging online communities and creating content marketing based on data and research.
Advanced writing and editing skills, and a high bar for quality.
Experience re-purposing existing content into new content types for use in diverse channels.
An understanding of modern CMS and UX; ability to supervise content creation on AEM, WordPress, etc.).
Experience setting and measuring performance against content and channel metrics.
Detailed knowledge of current online tools and marketing trends, including SEO, funnel analytics, community management, etc.
Ability to work independently with minimum supervision.
Required Experience:
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