Digital Marketing Strategy & Planning

Develop annual and quarterly digital marketing plans aligned with business objectives.

Create and manage the digital marketing calendar.

Monitor campaign performance and generate actionable insights through dashboards and analytics.

Collaborate with agencies and stakeholders on digital strategy, budgets, and execution plans.

Lead Generation & Performance Marketing

Drive B2B lead generation campaigns through Google Ads, LinkedIn, Meta, industry portals, and lead-generation partners.

Build and execute targeted campaigns for HR, Procurement, Sales, Marketing, Channel Management, and CXO audiences.

Optimize campaigns to improve lead quality and conversion rates.

Track and report key metrics such as Traffic, Leads, MQLs, SQLs, Opportunities, CPL, CPQL, and Lead-to-Opportunity conversion.

Marketing Automation & Lead Nurturing

Manage end-to-end B2B marketing campaigns using Salesforce Marketing Cloud and other automation platforms.

Improve MQL-to-SQL conversion rates through targeted engagement programs.

Manage landing pages, customer data, campaign tracking, and marketing automation operations. [

Content Marketing & Campaign Management

Create and execute content-driven marketing campaigns.

Develop case studies, brochures, whitepapers, gifting solution guides, and thought leadership content.

Create digital assets including emailers, banners, videos, infographics, and campaign creatives.

Develop personalized communication for key accounts and industry segments.

Ensure all marketing communications align with brand guidelines.

Website & E-commerce Management

Manage website performance and user experience initiatives.

Monitor website analytics, traffic trends, and conversion performance.

Recommend and implement improvements to enhance website effectiveness.

Support digital commerce initiatives and online lead acquisition efforts.

Create industry-specific marketing materials for Employee Recognition, Long Service Awards, Channel Rewards, Milestone Programs, and Festive Gifting.

Support sales teams with relevant content and marketing tools to improve customer engagement and conversion.

Drive digital distribution of catalogs and sales materials.

Build dashboards for campaign performance monitoring.

Analyze digital marketing effectiveness and identify opportunities for improvement.

Track business KPIs and provide recommendations to optimize marketing investments.

Identify, evaluate, and onboard marketing, creative, and digital agencies.

Manage agency relationships, contracts, budgets, and performance.

Negotiate commercial terms and monitor deliverables against agreed SLAs and SOWs.

Work Experience

MBA from a premier institute, preferably with a specialization in Marketing.

Performance makreting specialist

Google-certified professional in SEO and SEM preferred.

Certifications or hands-on experience in Marketing Automation and Account-Based Marketing (ABM) platforms preferred.

Relevant Experience

5-8 years of experience in Digital Marketing, Performance Marketing, or Demand Generation roles.
Proven experience in B2B lead generation and performance marketing campaigns.
Experience in Retail, FMCG, E-commerce, Corporate Gifting, or Digital Agency environments.
Hands-on experience in managing digital acquisition campaigns across Google Ads, LinkedIn, Meta, and other lead-generation channels.

Marketing Manager (Digital Marketing Agency)

Start with your email