Marketing Content Creator (English-only) in Mumbai, India

About the Role Publicis Groupe is looking for an experienced Content Creator to join its team on a full-time basis in Mumbai. The ideal candidate will have 4–6 years of hands-on experience creating engaging, social-first content and will be responsible for producing high-quality content across Fashion, Lifestyle, Finance, and Cybersecurity categories. The role demands strong bilingual proficiency in English and Hindi, along with the versatility to work across all formats of social media content.

Key Responsibilities

Conceptualize, script, and create original social-first content across Fashion, Lifestyle, Finance, and Cybersecurity verticals

Produce content in multiple formats, including short-form videos (Reels/Shorts), static posts, carousels, stories, and long-form video content

Write and adapt content fluently in both English and Hindi to cater to a diverse audience

Stay current with social media trends, platform algorithms, and audience behavior to ensure content remains relevant and engaging

Collaborate with design, marketing, and subject-matter teams to ensure content accuracy, especially for specialized topics like Finance and Cybersecurity

Plan and maintain a content calendar aligned with brand and campaign objectives

Monitor content performance metrics and iterate on content strategy based on data-driven insights

Ensure brand tone, voice, and visual consistency across all platforms

Coordinate with influencers, videographers, or external vendors as required for content production

Required Skills & Qualifications

• 4–6 years of proven experience as a Content Creator, preferably with exposure to multiple content categories
• Demonstrated ability to create content across Fashion, Lifestyle, Finance, and/or Cybersecurity domains
• Strong command over both English and Hindi, spoken and written
• Proven track record of producing social-first content across all major formats (short-form video, static, carousel, stories, long-form)
• Hands-on experience with content creation and editing tools (e.g., video editing software, Canva, Adobe Creative Suite, or similar)
• Strong understanding of social media platforms (Instagram, YouTube, LinkedIn, etc.) and their content best practices
• Ability to simplify complex topics (such as Finance and Cybersecurity) into engaging, digestible content
• Excellent storytelling, scripting, and communication skills
• Ability to work independently and manage multiple content pipelines simultaneously
• A strong portfolio or showreel demonstrating range across the required content categories

Preferred Attributes

Prior experience creating content for finance or cybersecurity brands is a strong plus

An eye for current trends, memes, and pop culture relevant to social platforms

Comfortable being on-camera or directing on-camera talent, if required

Strong organizational skills with the ability to meet deadlines in a fast-paced environment