Vacancy description
paathz
India, Rāniganj
Marketing Assistant / Full-Time (Remote) in Rāniganj, India is listed on Jobeax. Browse 30,000+ vacancies available.
Paathz is an AI-native hospitality workforce platform connecting pre-vetted professionals with hotels and restaurants across Southeast Asia, Europe, and the Middle East. We believe hospitality has a visibility problem, not a labour shortage. Our mission is to become the definitive cross-border talent corridor for the global hospitality industry.
We are looking for a driven and creative Marketing Associate to join Paathz and play a key role in building and growing our brand as we scale.
This is a fully remote, full-time position ideal for someone passionate about branding, content, social media, digital marketing, and building engaging experiences for modern audiences.
You will work closely with the founding team to execute marketing initiatives, develop content strategies, strengthen Paathz's brand positioning, and support growth within the global hospitality industry.
This is an opportunity to take meaningful ownership of marketing projects in a fast-paced startup environment and directly contribute to building a global brand from the ground up.
Plan and execute marketing campaigns across social media and digital channels
Manage and grow Paathz's presence across platforms such as LinkedIn, Meta, and TikTok
Develop and manage engaging content including posts, articles, reels, short-form videos, and other digital assets
Develop creative storytelling concepts that communicate Paathz's vision, product, and brand
Use AI tools to research, ideate, create, optimize, and scale marketing content
Conduct market, audience, and competitor research to identify trends, opportunities, and emerging channels
Develop and implement content strategies to improve brand visibility, SEO, and AI discoverability
Support email marketing, community engagement, and other growth initiatives
Monitor marketing and content performance metrics and identify opportunities for improvement
Experiment with new content formats, channels, and growth strategies
Maintain content calendars and ensure timely execution of campaigns
Support employer branding and company communication initiatives
Contribute to building Paathz's thought leadership within the hospitality and recruitment ecosystem
Qualifications & Experience
Experience managing social media accounts or growing a brand's online presence
Video editing skills using CapCut, Adobe Premiere Pro, Final Cut Pro, or similar tools
Experience with Canva, Adobe Creative Suite, or other design tools
Basic knowledge of SEO, Google Analytics, Google Search Console, or other analytics tools
Understanding of paid advertising and performance marketing
Experience with email marketing platforms and CRM tools
Experience using AI for marketing automation and content workflows
Portfolio demonstrating previous marketing, content, social media, or creative work
Interest in hospitality, travel, recruitment, technology, or luxury brands
Opportunity to help build a global startup brand from the ground up
Ownership of real marketing campaigns and growth initiatives
Opportunity to work across content, branding, social media, SEO, AI, and growth marketing
Freedom to experiment with new ideas, tools, and marketing channels
Professional growth and mentorship from the founding team
Potential to grow into a Marketing Lead / Growth Marketing role based on performance
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