Role Objective:

Lead the social media charter for Personal Care including Influencer & Creator campaigns from a perspective of driving the expertise

KEY RESPONSIBILITIES

Creator & Content Management

Scientific Storytelling & Authentic Content: Develop a content strategy focused on communicating product efficacy, ingredient technology, and dermatological benefits in a highly engaging, visual, and trend-responsive manner (e.g., explainer videos, ingredient deep-dives, myth-busting Reels). Content must clearly articulate the benefits of the pH 5.5 healthy skin barrier concept.

Credibility-Focused Influencer Strategy: Build and manage relationships with a tiered network of influencers, prioritizing beauty experts, dermatologists, and credible content creators who can validate product claims and elevate brand authority.

Social Media Content Management: Working with the social media agency to develop and execute the social media calendar

Trend & Platform Innovation: Act as the internal expert on emerging social platforms (e.g., TikTok, YouTube Shorts) and viral beauty trends, quickly deploying branded content and campaigns to capture audience attention and drive conversion.

Community Expert Engagement: Manage community engagement by answering product-specific and technical questions with accuracy and confidence, positioning as a knowledgeable leader in skin health.

Performance Analytics: Analyze content and campaign performance against core marketing KPIs (e.g., engagement rate, video completion rate, traffic to product pages) to continuously refine the scientific and creative narrative.

Stakeholder Engagement

Cross-Functional Integration: Partner with Brand Managers (Skin & Hair Care) and external agencies (Influencer, Creative, Media) to execute high-impact, compliant campaigns that align with brand objectives.

Crisis & Empathy Leadership: Proactively monitor social sentiment and "chatter" to manage sensitive topics with professional empathy, ensuring swift escalation of critical issues to internal stakeholders.

Consumer Feedback Loop: Synthesize community insights and social trends into actionable reports, helping marketing teams refine product selection and brand messaging.

Manager/Sr. Manager - Social Media Manager

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