Job Description – Manager / Senior Manager – Consumer Insights
Location: Mumbai
Experience: 5+ Years
Industry: Consumer / FMCG / Consumer Healthcare
Function: Consumer Insights / Market Research

Role Objective

We are looking for a dynamic and driven professional to build and scale the Consumer Insights function . The role will lead research initiatives end-to-end, generate actionable consumer and market insights, influence business decisions and support marketing and business growth.

Key Responsibilities

1. Consumer & Market Research

Lead qualitative and quantitative research programs.
Own research projects from scoping to execution and final recommendations.
Collaborate with internal stakeholders and external research agencies.
Identify emerging consumer, category and market trends.

2. Marketing & Business Insights

Drive brand health, campaign performance and marketing effectiveness reporting.
Provide insights for weekly, monthly and quarterly business reviews.
Analyse consumer behaviour, brand equity and market opportunities.
Support business forecasting through data-driven insights.

3. Consumer Segmentation & Opportunity Analysis

Drive consumer segmentation and opportunity sizing.
Develop actionable insights for brand and business strategy.
Identify growth opportunities using primary and secondary research.
Combine external market data with internal sales/business data.

4. Agile Research & Innovation

Drive agile research methodologies and quick consumer dipsticks.
Establish early feedback mechanisms for marketing and product initiatives.
Evaluate innovative research approaches and methodologies.
Measure the impact of brand, content, service and new initiatives.

5. Stakeholder & Agency Management

Work closely with Sales, Marketing and cross-functional teams.
Translate research findings into clear strategic recommendations.
Build and maintain relationships with research agencies.
Ensure quality, timely and cost-effective research execution.

Candidate Requirements

5+ years of experience in Consumer Insights / Market Research.
Experience in a consumer-driven industry preferred.
Strong analytical and problem-solving mindset.
Ability to translate data into actionable business recommendations.
Strong proficiency in MS Excel including Pivot Tables, Charts and data analysis.
Exposure to dashboards and data visualisation.
Understanding of digital marketing and consumer behaviour is an advantage.
Experience working in fast-paced or lean organisations preferred.
Agency-side research experience will be an advantage.
Excellent communication and stakeholder management skills.
Strong ownership and ability to manage projects end-to-end.

Key Skills

Location: Mumbai
Experience: 5+ Years
Industry: Consumer / FMCG / Consumer Healthcare

Job Requirements: ✔️ Consumer Insights & Market Research ✔️ Qualitative & Quantitative Research ✔️ Consumer Behaviour & Segmentation ✔️ Brand Health & Marketing Effectiveness ✔️ Data Analysis & Business Insights ✔️ Market & Category Trend Analysis ✔️ Opportunity Sizing ✔️ Excel – Pivot Tables, Charts & Macros ✔️ Dashboards & Reporting ✔️ Agile Research Methodologies ✔️ Research Agency Management ✔️ Strategic Thinking & Storytelling ✔️ Stakeholder Management

Manager / Senior Manager - Consumer Insights

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