Support planning of hyperlocal campaigns by assisting in identifying focus models, regions, and dealer priorities based on volume plans and RO inputs.
Prepare and maintain the hyperlocal campaign calendar, supporting timely execution and tracking performance against defined digital conversion metrics.
Execute day-to-day campaign activities, ensuring campaigns go live as planned and are monitored regularly.
Assist in budget planning and tracking, maintaining records of spends and highlighting variances or concerns.
Coordinate closely with agencies to ensure effective campaign execution, monitor lead quality, and flag improvement areas.
Track and analyze lead flow across digital channels and share plan vs. achievement updates with the team.
Monitor dealer-level lead follow-up and assignment, supporting improvements in turnaround time and customer experience.
Coordinate hyperlocal creatives with agencies, provide regional inputs, follow up on approvals, and ensure timely rollout.
Support dealerships on digital readiness, including lead handling processes and coordination with BDC teams.
Assist in planning and delivering basic training programs to build digital capabilities at dealerships.
Provide operational support for resolving booking or execution-related issues during BAU operations.
Participate in RO/dealer visits to support reviews, capture execution challenges, and share insights for planning improvements.
Experience
Sales knowledge at the field level
Strong understanding of digital marketing and sales techniques.
Industry Preferred
Qualifications
MBA Preferred
General Requirements
Excellent communication and interpersonal skills
Analytical mindset with the ability to interpret data and make informed decisions
Proficiency in using digital sales platforms & tools
Ability to work independently and as part of a team
Our commitment to Diversity, Equity, and Inclusion
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