Actively hiring
Junior Google Ads Analyst/Performance Marketing
Start Date
Starts Immediately
CTC (ANNUAL)
₹ 4,00,000 - 7,00,000 ₹ 4,00,000 - 7,00,000 /year
Experience
1 year(s)
1 year(s)
Apply By
24 Oct' 26
Posted 1 week ago
Job
130 applicants
About the job
Key Responsibilities:
A. Keyword Research & Search Term Optimisation
1. Conduct extensive keyword research using Google Keyword Planner, Google Trends, Search Terms Reports, SEMrush, Ahrefs, and other keyword research tools.
2. Build comprehensive keyword lists covering high-intent, branded, non-branded, competitor, generic, and long-tail keywords.
3. Continuously discover new keyword opportunities based on customer search behaviour and search trends.
4. Optimise keyword match types (Broad, Phrase, Exact) to improve campaign efficiency.
5. Regularly review Search Terms Reports to identify profitable keywords and eliminate irrelevant traffic.
6. Build and maintain negative keyword lists to reduce wasted spend.
7. Monitor keyword Quality Scores and recommend improvements.
8. Maintain a structured keyword master sheet for every product and category.
9. Stay updated with seasonal search trends and emerging keyword opportunities.
B. Campaign Setup & Execution
1. Execute, set up, launch, and manage Google Ads campaigns.
2. Create and manage Search, Shopping, Performance Max, Display, Demand Gen, Remarketing, and YouTube campaigns.
3. Configure campaign objectives, budgets, bidding strategies, audience signals, locations, devices, schedules, and ad extensions.
4. Create Responsive Search Ads, Shopping campaigns, and Performance Max asset groups.
5. Ensure campaigns follow internal naming conventions and account structure.
6. Perform campaign QA before launch to ensure error-free execution.
C. Campaign Optimisation
1. Monitor campaign performance daily and take timely optimisation actions.
2. Optimise bids, budgets, keywords, audiences, placements, devices, and schedules.
3. Pause underperforming campaigns and scale winning campaigns.
4. Improve Quality Score through better keyword selection, ad relevance, and landing page experience.
5. Execute A/B tests across ad copy, landing pages, bidding strategies, keywords, and campaign structures.
6. Continuously improve ROAS, CPA, CTR, Conversion Rate, and overall account efficiency.
D. Google Merchant Center & Feed Optimisation
1. Manage and maintain Google Merchant Center and Merchant Center Next.
2. Monitor Merchant Center Diagnostics and resolve product disapprovals, feed errors, and account issues.
3. Optimise product feeds to improve Shopping campaign performance.
4. Maintain product attributes, including Titles, Descriptions, GTINs, MPNs, Brand, Product Type, Custom Labels, and Google Product Categories.
5. Optimise feeds to improve product visibility, CTR, and ROAS.
6. Work with supplemental feeds, feed rules, and automated feed improvements.
7. Coordinate with the catalog and development teams to ensure feed accuracy and freshness.
8. Ensure maximum product approval and Shopping eligibility.
9. Stay updated with Google Shopping policies and Merchant Center updates.
E. Analytics & Reporting
1. Pull and analyse campaign performance data from Google Ads and Google Analytics (GA4).
2. Track key metrics, including ROAS, CPA, CPC, CTR, CVR, Impression Share, Quality Score, Search Lost IS, Conversions, Revenue, and Spend.
3. Analyse Search Terms Reports to identify winning keywords and eliminate wasted spend.
4. Identify optimisation opportunities based on campaign performance.
5. Prepare daily, weekly, and monthly performance reports with actionable insights.
6. Highlight performance trends and recommend next steps.
F. Budget Management & Scaling
1. Manage daily, weekly, and monthly advertising budgets efficiently.
2. Allocate budgets based on campaign performance.
3. Scale winning campaigns while maintaining target CPA and ROAS.
4. Monitor budget pacing and ensure efficient utilisation of advertising spend.
G. Tracking & Conversion Setup
1. Ensure accurate conversion tracking using Google Tag Manager and Google Ads Conversion Tracking.
2. Verify GA4 integration and conversion events.
3. Validate Enhanced Conversions, remarketing tags, and audience signals.
4. Troubleshoot tracking issues and coordinate with the technical team when required.
H. Account Management
1. Monitor overall account health and campaign delivery.
2. Monitor Google Merchant Center Diagnostics daily.
3. Troubleshoot campaign issues, product disapprovals, policy violations, and account suspensions.
4. Maintain a clean and organised Google Ads account structure.
5. Stay updated with Google Ads features, Merchant Center updates, AI bidding strategies, and industry best practices.
(Note)Outstation candidates are eligible for a relocation bonus + 1-month accommodation.
Skill(s) required
Social Media Marketing
Earn certifications in these skills
+ 2 more skills
Who can apply
Only those candidates can apply who:
1. have minimum 1 years of experience
Other requirements
1. Strong D2C Google Ads/Performance Marketing profile with robust D2C exposure.
2. Mandatory (Experience 1): 1+ years managing Google Ads for D2C/E-commerce or agencies with D2C clients, with end-to-end campaign ownership.
3. Mandatory (Experience 2): Hands-on experience running Google Ads campaigns for the Indian market.
4. Mandatory (Experience 3): Strong experience with Search, Shopping, Performance Max, Display, YouTube & Remarketing campaigns, including setup, bidding, targeting & budgets.
5. Mandatory (Experience 4): Expertise in keyword research & search-term optimization using Keyword Planner, Search Terms Reports, Trends, SEMrush, Ahrefs, or similar tools, including match types & negative keywords.
6. Mandatory (Experience 5): Strong knowledge of Google Merchant Center/Next, including product feed optimization, diagnostics, approvals & resolving feed errors/disapprovals.
7. Mandatory (Experience 6): Experience optimizing ROAS, CPA, CTR, CPC, CVR, Quality Score, Impression Share, Revenue & Spend with focus on profitability.
8. Mandatory (Experience 7): Working knowledge of GA4, GTM, Google Ads Conversion Tracking, Enhanced Conversions & remarketing, including tracking troubleshooting.
9. Mandatory (Domain): D2C/E-commerce or agency experience with D2C clients.
10. Preferred: Health & Wellness domain exposure.
Salary
Probation:
Duration:
Salary during probation:
After probation:
Annual CTC: ₹ 4,00,000 - 7,00,000 /year
Number of openings
1
About TalentXO
TalentXO is a recruitment-tech startup that combines the power of a network of 200+ (growing fast) talent partners and domain experts, and a super-intelligent platform to deliver on your most challenging hiring goals. We are building a super recruitment platform that understands the complexities of hiring top talent and can solve the problems of attracting candidates, checking company fitment, skill assessment, and more through our network of talent partners and domain experts. We are trusted by top companies-10X Talent for 10X Growth-Bajaj Finserv, Razorpay, Myntra, Directi, Byju's App, InMobi, Deloitte, Wipro, Nykaa, Pharmeasy, Delhivery, Meesho, and many more. TalentXO was established in 2016 and has grown organically with the blessing of our many happy clients. We are a bunch of talented and motivated folks and are excited to continue our innovation-driven growth story.
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Hiring since November 2025
21 opportunities posted
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