Intern - Business Analyst in Pune, भारत

About Aristok

We are a 3-year-old Performance Marketing and Analytics firm with 130+ employees, and we’re just getting started. We work with leading brands across Performance Marketing, Analytics, and Digital Strategy.

As we continue to grow, we’re looking for curious and driven individuals who want to build a career in Business Analytics, Performance Marketing, and data-driven decision-making.

Areas of Responsibility

Develop strategies, oversee and execute initiatives to increase paid media traffic. In this role, you will be responsible for high quality execution of Paid Search activities for some of the leading brands in the country. The position requires familiarity with Search Engine Marketing (SEM) and Meta Ads platforms along with a core set of skills for success, specifically Excel mastery, project and time management, proactive communication, self drive to learn, written and verbal English skills, and desire to learn and grow within the digital marketing space. 

Day-to-day responsibilities include 

▪ Performing keyword research, creative analysis, writing ad copy, developing search traffic estimates, segmenting keywords into campaign structures and aligning them based on business goals, optimizing content, and contributing to the technical consulting needs of our clients’ program 

▪ Carrying out creative and audience analysis. Performing A/B tests on creative and audiences to develop winning strategies. 

▪ Understanding of analytics and reporting tools like Google Analytics, MMP platforms such as AppsFlyer, Branch etc. 

▪ Responsible for effectively managing various client accounts and budgeting requirements optimising for Return on Ad Spends 

▪ Additionally, as required - research (industry, client, competitive, etc.); campaign analysis; time/task management; project management; prioritization of activities to meet deadlines 

▪ Perform scheduled data analytics and interpretation exercises, with Excel and proprietary tools; Proficiency with Excel is critical

▪ Communicate proactively and be an effective time manager 

Qualifications and Experience

▪ Bachelor’s degree or Master’s degree in Engineering, Business Analytics, Statistics, Mathematics or a related field.

▪ Possess strong analytical skills for marketing data, as well as innate curiosity and aptitude

▪ Excellent written and spoken English is a must 

▪ 0-1 year of paid media experience, including search marketing and social media ▪ Familiarity with Google Ads, Meta Ads, Google Analytics, Adobe Analytics, Google DoubleClick Tools would be a plus 

▪ Proficiency on Excel and PowerPoint 

▪ Google Analytics, Google AdWords, Meta Ads certifications are a plus 

What's on Offer

• Opportunity to work closely with Co-Founders in a trend-setting organization • Opportunity to grow with the company as part of its early core team • Work amongst some of the most free thinkers and driven professionals with gumption to think differently, act decisively and operate very professionally