A BOUT TIDE
At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.
Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, Indian, German and French SMEs
- Over 2 million members across UK and India
- Over $300 million raised in funding
- Over 2,800 Tideans globally
- Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg
ABOUT THE TEAM:
As the Head of Growth – India , you will own the strategy and execution for accelerating Tide India's growth across the customer lifecycle — from acquisition and conversion through activation, engagement, monetization and retention .
You will identify the biggest growth opportunities across customer segments, products, channels and geographies, build scalable growth engines, and work cross-functionally to turn these opportunities into measurable business outcomes.
This is a highly strategic and hands-on leadership role. You will combine commercial thinking, customer insight, data, experimentation and strong execution to build a sustainable growth model for Tide India.
ABOUT THE ROLE:
- Own the India Growth Strategy
- Develop and execute Tide India's growth strategy across customer acquisition, activation, engagement, monetization and retention.
- Identify high-potential customer segments, geographies, channels and use cases for expansion.
- Translate India business priorities into clear growth objectives, initiatives and measurable outcomes.
- Build a scalable growth roadmap aligned with Tide's overall India strategy.
- Generate Digital acquisition campaigns for multiple business namely Lending, Acquiring , wealth & multiple tide products.
- Drive Customer Acquisition & Conversion
- Build and scale multiple customer acquisition channels across digital, partnerships, referrals, ecosystems and other relevant channels.
- Own acquisition economics including CAC, ROAS, payback period, conversion rates, and LTV/CAC.
- Own the complete digital funnel: traffic → lead/application → KYC → approval → activation → first transaction → repeat usage.
- Identify opportunities to improve conversion rates and reduce customer acquisition costs.
- Develop differentiated acquisition strategies for SMB and mid-market customer segments.
- Build Activation & Lifecycle Growth
- Improve customer onboarding, activation and early engagement across Tide's products.
- Build a lifecycle marketing strategy covering onboarding, activation, engagement, retention, reactivation, and cross-sell.
- Develop lifecycle strategies to increase product adoption and customer engagement.
- Identify opportunities for reactivation, cross-sell and upsell across Tide's product ecosystem.
- Partner with Product and CRM teams to design and test personalized customer journeys.
- Drive Monetization & Revenue Growth
- Identify opportunities to increase revenue and customer lifetime value.
- Develop strategies around product adoption, cross-sell, upsell and customer expansion.
- Partner with Product, Commercial and Finance teams to evaluate and priorities growth opportunities.
- Establish clear measurement frameworks for revenue contribution from growth initiatives.
- Product & Technology Partnership
- Collaborate closely with Engineering and Product leaders to deliver a seamless, high-converting credit journey.
- Convert user feedback and commercial data into actionable product enhancements.
- Evaluate and execute strategic growth programs by balancing potential output, execution effort, risk, and scalability.
- Deploy intelligent automation, machine learning models, and tailored user journeys to optimize operational efficiency and user satisfaction.
- Build a Data-Led Growth Culture
- Establish a robust growth measurement framework across the customer funnel.
- Define and track metrics such as acquisition, conversion, CAC, activation, retention, engagement, revenue and LTV.
- Use customer and business data to identify growth opportunities and priorities investments.
- Build a strong experimentation culture through A/B testing and continuous optimization.
- Lead Cross-Functional Growth
- Work closely with Marketing, Product, Sales, Partnerships, Operations, Data and Finance to deliver growth initiatives.
- Create alignment around growth priorities and ensure clear ownership across teams.
- Influence senior stakeholders and drive execution across multiple functions.
- Build and lead a high-performing Growth team as the function scales.
WHAT WE ARE LOOKING FOR:
- 12+ years of experience in growth, commercial strategy, customer growth, GTM, digital businesses or related areas.
- Proven experience building and scaling growth engines in fintech, consumer technology, SaaS, digital platforms or other high-growth businesses .
- Strong understanding of the complete customer lifecycle — acquisition, conversion, onboarding, activation, engagement, retention and monetisation .
- Experience managing significant growth targets and translating strategy into measurable business outcomes.
- Strong understanding of customer segmentation, funnel optimization, experimentation and growth analytics.
- Experience working across digital acquisition, CRM/lifecycle, partnerships and other distribution channels .
- Strong commercial and analytical mindset, with the ability to connect customer metrics to revenue and business performance.
- Demonstrated ability to influence Product, Marketing, Sales, Partnerships and senior leadership.
- Experience building and leading teams in a fast-paced, high-growth environment.
- Strong understanding of the Indian SMB/SME ecosystem would be an advantage.
- Experience in a regulated financial-services environment would be valuable.
WHAT YOU’LL GET IN RETURN:
- Competitive salary
- Self & family health insurance
- Term & life insurance
- OPD benefits
- Mental wellbeing through Plumm
- Learning & development budget
- WFH setup allowance
- 25 annual leaves
- Family & friendly leaves
- Stock options
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
Disclaimer
It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:
- Tide does not charge any fees at any stage of the recruitment process.
- All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
- Communication from Tide will only come from an official @tide .co email address.
- Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [email protected]
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy .
Your personal data will be processed by Tide for recruitment purposes and in accordance with .