Our client is a rapidly growing grocery tech startup in India, aiming to revolutionise the grocery shopping experience with innovative technology solutions. They are seeking a dynamic and strategic leader to drive business development, marketing, growth, and operations.
Key Responsibilities:
Product and Category Management:
Scrutinize existing purchase data to determine category-wise margins.
Plan and implement strategies to increase the margin contribution of private labels.
Coordinate with OEMs for private label products, setting targets for product launches and monitoring progress over three billing cycles.
Optimize procurement of own brand and FMCG categories to reduce costs and increase margins by at least 5%.
Pricing and Promotions:
Optimize pricing strategies to maximize profit without compromising sales.
Design and coordinate promotional schemes and offers, ensuring they align with market demand and enhance margin benefits.
Revenue Streams:
Review and revise franchise models for optimized performance.
Identify and develop new revenue streams including B2B partnerships, private label distribution, and rental opportunities.
Explore and suggest allied activities (e.g., laundry, test services, pharmacy) to diversify revenue.
Plan and implement multi-store expansion strategies.
Marketing and Customer Engagement:
Develop and implement loyalty programs to increase Average Bill Value (ABV).
Analyze and refine store planograms to focus on high-margin SKUs, aiming for a 30% increase in top-line sales.
Execute strategies to increase gross margins by 5-7% within three billing cycles.
Oversee rebranding efforts, including signage, shelf talkers, and promotional sales.
Data, MIS, and Analytics:
Implement and maintain an MIS dashboard (DPR/WPR/MPR) for real-time data monitoring.
Develop key metrics (e.g., per sqft sales, retention rate) for management and investor reporting.
Review and standardize unit economics, fund flow, and business plans to support scaling efforts.
Customer Analytics and Experience:
Utilize RFM (Recency, Frequency, Monetary) and MBA (Market Basket Analysis) to enhance customer retention and increase ABV.
Implement affinity marketing strategies and personalized offers based on customer data.
Standardize customer touchpoints and experiences across both offline and online channels.
Forecasting and Inventory Management:
Analyze the impact of different marketing and pricing initiatives on sales.
Develop a balanced product and brand mix tailored to each store location.
Implement effective inventory management strategies to minimize out-of-stock situations and reduce inventory aging.
Competitive Analysis and Strategic Positioning:
Conduct regular competitive analysis to benchmark best practices and identify areas of improvement.
Define and promote the company’s Unique Selling Proposition (USP) to ensure brand success and scalability.
Skills and Qualifications:
Strong background in retail operations and growth strategy with experience in new-age FMCG retail companies
Experience in product and category management, with a focus on D2C Brand connects and private labels.
Proficient in data analysis, customer analytics, and financial forecasting with knowledge of Excel and Financial Models.
Ability to design and implement effective pricing, marketing, and revenue strategies.
Leadership skills to manage multi-store operations and cross-functional teams.
Strategic thinking and problem-solving capabilities
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