- Marketing
भारत
Vacancy description
Kuku FM
Rs 8 lakh p.a.
Bangalore, भारत
About Kuku
Kuku is one of India's fastest-growing digital storytelling companies. Founded in 2018, we build
entertainment powered by bharat, for bharat & the world. The Kuku universe spans audio shows on Kuku
FM, vertical micro-dramas on Kuku TV, edutainment on Guru, and FreeDrama, our micro-drama app for
international audiences. Across these apps we have crossed 400 million downloads and serve more than 10
million paying subscribers.
Our stories reach listeners and viewers in India and around the world, including the US. Behind every show
is a performance-marketing engine that runs at serious scale across markets, and this role sits right at its
centre.
About the Role
We are looking for a proactive, detail-oriented Growth Associate to run day-to-day campaign operations.
The core of this role is the ability to set up, manage, and take Meta and Google Ads campaigns live:
accurately, on time, and at volume.
You will be the operational bridge between marketing strategy and technical deployment. If you enjoy
working with data, coordinating across teams, and making sure nothing slips through the cracks, you will
feel at home here.
What You'll Do
Campaign Deployment : Set up, QA, and confidently take Meta and Google Ads campaigns live, ensuring
targeting, budgets, and creative assets are deployed flawlessly.
Platform Optimisation : Monitor daily ad budgets, adjust bids, and run routine campaign health checks to
maximise ROI in line with broader marketing objectives.
Tracking & Integration : Implement and troubleshoot tracking pixels, UTM parameters, and API
integrations so data flows accurately between ad platforms, CRM, and marketing automation tools
A/B Testing: Run continuous tests on ad copy, creatives, and audience segments to improve performance
and lower acquisition costs.
Reporting & Documentation : Build and maintain performance dashboards, standardise naming
conventions, and keep operational resources organised for smooth execution.
Cross-Functional Collaboration : Work closely with Marketing, Content, and Finance teams to support
project execution and operational workflows.
Process Improvement : Spot gaps in current workflows and propose practical ways to improve speed,
accuracy, and efficiency
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