Job Description – Graphic / Visual Designer

Job Title: Graphic / Visual Designer

Job Function: Art / Creative Design

Industry: IT Services / eLearning / Digital Media

Employment Type: Full-Time

Job Summary

We are looking for a creative and detail-oriented Graphic / Visual Designer with strong visualization skills, hands-on experience in graphic design, motion graphics, and proficiency in AI-powered media creation tools.

The ideal candidate should have a strong understanding of visual design principles, the ability to translate concepts into engaging visual experiences, and experience collaborating with cross-functional teams. Exposure to the eLearning industry, animation, and interactive content development will be an added advantage.

Primary Skills (Must-Have)

Strong creative thinking, conceptualization, and visualization skills.
Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
Hands-on experience with visual design, graphic design, and digital media creation.
Practical knowledge of Generative AI tools for image, video, and media content creation .
Strong understanding of typography, composition, layout, color theory, and visual hierarchy.
Excellent verbal and written communication skills in English.

Secondary Skills (Good-to-Have)

Motion Graphics, 2D Animation, and Video Editing.
Experience in the eLearning industry or digital learning content development.
Knowledge of Adobe After Effects, Premiere Pro, and Adobe Animate.
Familiarity with Articulate Storyline, Adobe Captivate, and other rapid eLearning development tools.
Experience in UI/UX design, interactive design, and prototyping.

Key Responsibilities

Graphic Design & Visualization
- Create visually appealing graphics, digital assets, illustrations, layouts, and interactive design elements.
- Translate creative briefs and business requirements into effective visual concepts.
- Develop high-quality visual mockups, storyboards, and design prototypes.
- Maintain consistency with established brand guidelines and design standards.
AI-Powered Media Creation
- Leverage AI-powered design tools to create and enhance images, videos, animations, and other digital media assets.
- Identify and implement appropriate Generative AI tools to improve creative production efficiency, quality, and scalability.
- Ensure AI-generated content meets project requirements, quality standards, and brand guidelines.
UI/UX & Interactive Design
- Design intuitive and visually compelling user interfaces with clear navigation and task flows.
- Create interactive components and define their visual behavior.
- Evaluate usability and recommend improvements to existing and new features.
- Ensure designs are technically feasible and suitable for production.
Collaboration & Design Execution
- Collaborate with designers, developers, instructional designers, and other stakeholders.
- Incorporate feedback from internal teams and customers to refine design deliverables.
- Communicate design concepts and creative solutions effectively.
- Continuously explore innovative design approaches, emerging technologies, and AI capabilities.

Technical Skills & Tools

Graphic Design: Adobe Photoshop, Illustrator, InDesign

Motion Graphics & Animation: After Effects, Adobe Animate, Premiere Pro

UI/UX & Prototyping: Adobe XD, InVision, Figma (preferred)

eLearning Tools: Articulate Storyline, Adobe Captivate

AI Media Creation: Generative AI image creation, AI-assisted video generation, animation, and AI-based editing tools

Design Fundamentals: Typography, Composition, Color Theory, Layout, Visual Hierarchy, and Branding

Educational Qualifications

Bachelor's or Master's degree in Fine Arts (BFA/MFA), Graphic Design, Visual Communication, Multimedia, or a related discipline.
Diploma or certification in Web Design, Multimedia, or Graphic Design will be an added advantage.
Equivalent practical experience and a strong portfolio may also be considered.

Experience Requirements

Relevant professional experience in Graphic Design, Visual Design, Motion Graphics, or Digital Media Production.
Hands-on experience using AI-powered creative tools.
Previous experience in the eLearning industry or a related creative discipline is preferred.
A strong portfolio demonstrating creativity, visualization capabilities, and design execution is desirable.

Key Competencies

Creative Visualization and Conceptualization
Graphic and Visual Design
Generative AI Media Creation
Motion Graphics and Animation
UI/UX Design Fundamentals
Stakeholder Collaboration
Attention to Detail
Communication and Presentation Skills

Graphic / Visual Designer

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