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Vacancy description

Google Ads Specialist - Search & Display in Hyderabad, भारत

santa browser

Rs 5 - 8 lakhs p.a.

Hyderabad, भारत

About the Role

We are looking for a Google Ads Specialist with 2+ years of hands-on experience in managing and optimizing Google Search & Display campaigns . The ideal candidate should have strong knowledge of performance marketing, campaign optimization, analytics, and driving measurable ROI.

Key Responsibilities

  • Plan, create, manage, and optimize Google Search & Display campaigns .
  • Conduct keyword research, competitor analysis, and audience targeting.
  • Create and optimize ad copies to improve CTR and conversion rates.
  • Manage campaign budgets and ensure efficient CPC, CPA, ROAS, and ROI .
  • Monitor campaign performance and identify opportunities for optimization.
  • Perform A/B testing for ads, landing pages, keywords, and bidding strategies.
  • Implement and optimize different bidding strategies based on campaign objectives.
  • Analyze campaign performance using Google Ads, Google Analytics (GA4), and Google Tag Manager .
  • Prepare regular performance reports with actionable insights.
  • Identify trends and continuously experiment with new strategies to improve campaign performance.
  • Collaborate with creative, content, and product teams for campaign requirements.
  • Stay updated with the latest Google Ads features, policies, trends, and best practices .

Requirements

  • 2+ years of hands-on experience in Google Ads / PPC / Performance Marketing.
  • Strong experience managing Search and Display campaigns .
  • Good understanding of keyword research, match types, negative keywords, ad extensions/assets, and audience targeting.
  • Experience with conversion tracking and campaign analytics.
  • Strong understanding of CPC, CTR, CPA, ROAS, Quality Score, Conversion Rate , and other performance metrics.
  • Experience with GA4 and Google Tag Manager is preferred.
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple campaigns and budgets simultaneously.
  • Good communication and reporting skills.

Preferred

  • Experience working with high-volume campaigns and performance-driven businesses.
  • Experience with lead generation, e-commerce, or app/user acquisition campaigns is an advantage.

What We Offer

  • Opportunity to work on performance-driven digital marketing campaigns.
  • Growth and learning opportunities.
  • Collaborative and fast-paced work environment.
  • Competitive compensation based on experience and expertise.

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