About the Role

We are looking for a Google Ads Specialist with 2+ years of hands-on experience in managing and optimizing Google Search & Display campaigns . The ideal candidate should have strong knowledge of performance marketing, campaign optimization, analytics, and driving measurable ROI.

Key Responsibilities

Plan, create, manage, and optimize Google Search & Display campaigns .
Conduct keyword research, competitor analysis, and audience targeting.
Create and optimize ad copies to improve CTR and conversion rates.
Manage campaign budgets and ensure efficient CPC, CPA, ROAS, and ROI .
Monitor campaign performance and identify opportunities for optimization.
Perform A/B testing for ads, landing pages, keywords, and bidding strategies.
Implement and optimize different bidding strategies based on campaign objectives.
Analyze campaign performance using Google Ads, Google Analytics (GA4), and Google Tag Manager .
Prepare regular performance reports with actionable insights.
Identify trends and continuously experiment with new strategies to improve campaign performance.
Collaborate with creative, content, and product teams for campaign requirements.
Stay updated with the latest Google Ads features, policies, trends, and best practices .

Requirements

2+ years of hands-on experience in Google Ads / PPC / Performance Marketing.
Strong experience managing Search and Display campaigns .
Good understanding of keyword research, match types, negative keywords, ad extensions/assets, and audience targeting.
Experience with conversion tracking and campaign analytics.
Strong understanding of CPC, CTR, CPA, ROAS, Quality Score, Conversion Rate , and other performance metrics.
Experience with GA4 and Google Tag Manager is preferred.
Strong analytical and problem-solving skills.
Ability to manage multiple campaigns and budgets simultaneously.
Good communication and reporting skills.

Preferred

Experience working with high-volume campaigns and performance-driven businesses.
Experience with lead generation, e-commerce, or app/user acquisition campaigns is an advantage.

What We Offer

Opportunity to work on performance-driven digital marketing campaigns.
Growth and learning opportunities.
Collaborative and fast-paced work environment.
Competitive compensation based on experience and expertise.

Google Ads Specialist - Search & Display

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