Global Client Communication -B2B Mktg Acc Expansion ( MNC KPO) MUMBAI
Start Date
Starts Immediately
CTC (ANNUAL)
Competitive salary Competitive salary
Experience
3 year(s)
3 year(s)
Apply By
Not Provided
Posted 3 days ago
Job
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About the job
Client Experience & Communications Manager Key Updates
Kindly Share resumes - Only if the Initial JD is matching to your role
Location : Vikhroli
CTC : 15 to 18 lkhs
B2B - Mktg
Account Expansion
Sales Force Mktg
Account Mktg Campaign
Contact Person : Divya : 9137265848 (Wassup)
[email protected]
Department: Global Marketing
Reporting: Director Marketing Centre of Excellence / Marketing leadership
Role Purpose
- Drive client growth, retention and expansion through:
- Account-Based Marketing (ABM)
- Account Manager enablement
- Strategic client communications
- Focus on cross-sell, upsell and expansion revenue from existing clients.
Key Responsibilities
- ABM Existing Client Growth
- Design ABM campaigns for existing accounts.
- Identify cross-sell/upsell opportunities.
- Build Target Account Lists.
- Track pipeline, expansion revenue and account engagement.
- Account Manager Enablement
- Develop sales plays, talk tracks, objection-handling guides and email sequences.
- Conduct training for Account Managers.
- Maintain enablement material/library.
- Client Communications
- Own newsletters and client updates.
- Prepare regulatory/compliance and product communications.
- Manage segmentation, consent and deliverability.
- Track engagement metrics such as open and click-through rates.
- Client Engagement & Experience
- Support client events, roundtables, advisory boards and NPS programmes.
- Develop client advocacy, testimonials and case studies.
- Support retention of at-risk accounts and onboarding communications.
- Cross-functional Collaboration
- Work with Regional Marketing, Product/Solutions Marketing, Marketing Operations, Account Management and Client Success.
- Use HubSpot for campaigns, segmentation, automation and reporting.
- Performance & Reporting
- Track client conversion, expansion pipeline, newsletter engagement, ABM engagement and enablement adoption.
- Monthly reporting and QBR support.
Candidate Profile
- Experience: 35 years
- B2B marketing experience with focus on Client/Customer Marketing, ABM or Account Expansion
- Experience in:
- ABM programmes
- Sales enablement
- Client newsletters/communications
- Regulatory/lifecycle communications
- Preferred sectors: Professional Services, Financial Services, HR Tech or complex global B2B .
Skills
- ABM
- HubSpot
- Salesforce / VForce
- Excellent written communication
- Stakeholder management
- Data-driven campaign analysis
- Regulatory/compliance communications
- Project management
- Commercial/revenue-oriented mindset
- Ability to work across global time zones.
Education
- Bachelor's degree in Marketing, Business, Communications or related field
- ABM/HubSpot/customer marketing certifications are an advantage but not mandatory.
Most important sourcing keywords: ABM | B2B Marketing | Client Marketing | Customer Marketing | Account Expansion | Cross-sell | Upsell | Sales Enablement | HubSpot | Salesforce | Client Communications | Lifecycle Marketing
Earn certifications in these skills
Who can apply
Only those candidates can apply who:
1. have minimum 3 years of experience
Salary
Probation:
Duration:
Salary during probation:
After probation:
Annual CTC: Competitive salary
Number of openings
1
Editor’s note
Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.
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