Experience - 10 to 15 years in hotel sales & marketing
Function - Sales & Business Development
About the Role
We are seeking a commercially driven 'General Manager' to lead sales strategy, marketing endeavors, revenue growth, and business development for a hospitality business. The ideal candidate will bring strong experience in Corporate sales, MICE, and marketing, supported by an established professional network across the Uttarakhand hospitality and corporate travel market.
This role requires a strategic sales leader who can develop high-value business relationships, generate new revenue opportunities, strengthen corporate and institutional accounts, and drive sustainable business growth across hotel segments.
Key Responsibilities
Drive revenue and occupancy growth by building a strong sales pipeline and securing long-term partnerships across corporate, MICE, and institutional markets.
Cultivate key corporate relationships and negotiate rate agreements to secure recurring room-night business and maximize account contribution.
Drive MICE and group business growth by building event planner networks, converting group inquiries, and collaborating with operations to ensure repeat bookings.
Streamline reservations processes and cross-departmental coordination to drive higher rate realization and ensure timely follow-up on group bookings.
Expand market presence in Uttarakhand by leveraging a strong local B2B network to secure corporate retreats, off-sites, conferences, and group stays.
Lead and mentor high-performing sales teams by establishing clear performance metrics, tracking pipeline metrics, and driving accountability to meet business targets.
Requirements
The ideal candidate should be a relationship-led hospitality sales professional with strong commercial instincts - someone who understands how to build a corporate account base, convert MICE and group enquiries into confirmed business, work effectively with reservations teams, and use an established Uttarakhand network to generate tangible revenue.
Key Requirements:
10–15 years of relevant experience in hotel sales, business development, or hospitality commercial operations, with proven leadership capability.
Strong exposure to **corporate MICE, group sales, and reservations** within the hotel or resort industry.
An established and demonstrable professional network across the **Uttarakhand belt** is essential.
Proven ability to acquire corporate accounts, negotiate commercial agreements, and generate repeat business.
Sound understanding of hotel room revenue, occupancy, rate structures, group bookings, and sales pipeline management.
Strong commercial acumen, negotiation skills, client relationship management, and team leadership abilities.
Ability to develop market-specific sales strategies and translate relationships into measurable business results.
Proficiency in sales reporting, forecasting, CRM systems, and coordination with reservations and revenue teams.
Willingness to travel for client meetings, market development, and business acquisition as required.
Performance will be assessed against:
Corporate account acquisition and revenue contribution.
MICE, group, and conference business generation.
Growth in room nights, occupancy contribution, and rate realization.
Enquiry-to-confirmation conversion and repeat-business generation.
Development of strategic accounts and partnerships across Uttarakhand.
Sales pipeline quality, forecast accuracy, and team performance.
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