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Experienced Digital Marketing Executive - Immediate… - Jobeax

Experienced Digital Marketing Executive - Immediate Start!!! - PERM in Gurugram, India is listed on Jobeax. Browse 30,000+ vacancies available.

Job Title: Digital Marketing Lead Department: Marketing
Employment Type: Full-time
Team Size: Lead a team of 6-8 professionals (designers, content creators, performance marketers, social media managers)
Annual digital marketing budget of 2-5 Crores

About Honeyman Foods
Honeyman is India's premium natural honey and bee-based products brand with a 40+ year legacy of trust and quality. We bring to market 100% pure honey varieties, honey-based foods, wellness products, and curated gifting solutions. With a vision to replace refined sugar with natural honey, Honeyman focuses on health, wellness, and sustainability while building a digital-first, omnichannel presence.

We are seeking an experienced and strategic Digital Marketing Lead to spearhead Honeyman's digital transformation and strengthen our brand presence across all digital platforms. The ideal candidate will be a visionary leader who combines strategic thinking with hands-on execution, leading our talented in-house team while driving measurable growth in brand awareness, customer acquisition, and e-commerce revenue.
This role is crucial for scaling our B2B and D2C operations, enhancing customer engagement, and positioning Honeyman as the leading digital-native FMCG brand in the natural foods segment.

Develop and execute comprehensive digital marketing strategies aligned with business objectives and growth targets

Lead digital transformation initiatives and omnichannel marketing approach
Collaborate with senior leadership to set annual digital marketing goals and KPIs
Drive innovation in digital marketing practices and emerging technology adoption

Lead, mentor, and develop a diverse team of 6-8 digital marketing professionals

Conduct regular performance reviews and create individual development plans
Foster a culture of creativity, data-driven decision making, and continuous learning
Recruit and onboard top talent to strengthen the digital marketing team

Plan and manage paid marketing campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms

Oversee content planning, creation, and distribution across website, social media, blogs, and email marketing
Manage SEO/SEM efforts to enhance organic visibility and traffic growth
Drive influencer collaborations, brand partnerships, and community building initiatives

Performance & Analytics

Track, analyze, and report on campaign performance metrics and ROI
Implement A/B testing and conversion optimization strategies
Maintain marketing attribution models and customer journey analysis

Partner with sales, product, and supply chain teams to align marketing with business objectives

Collaborate with finance team on budget planning and performance tracking
Work with compliance team to ensure all campaigns meet regulatory requirements (FSSAI, etc.)

Key Performance Indicators (KPIs)

Drive 30%+ YoY increase in digital channel revenue
Brand Awareness: Increase organic brand search volume by 40%
Team Performance: Experience & Background
Experience: 6-10 years in digital marketing, with minimum 3 years in leadership roles
Industry Preference: Strong preference for FMCG, D2C, consumer goods, or food & beverage sectors
Leadership Experience: Proven track record of leading and developing high-performing marketing teams
Scale Experience: Experience managing annual digital marketing budgets of 1+ Crores

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Preferred: MBA in Marketing or Digital Marketing specialization
Certifications Required: Google Ads, Google Analytics, Meta Blueprint certifications

Expert knowledge of Google Ads, Meta Business Manager, LinkedIn Ads, Twitter Ads

Advanced proficiency in Google Analytics 4, Google Tag Manager, and data visualization tools
Marketing Automation: Experience with HubSpot, Mailchimp, or similar marketing automation platforms
SEO/SEM: Strong understanding of technical SEO, keyword research, and search marketing
Experience with Shopify, Amazon Seller Central, and other e-commerce platforms
Basic proficiency in Canva, Adobe Creative Suite for creative collaboration

FMCG Knowledge: Understanding of consumer behavior, seasonal trends, and retail marketing

Experience scaling direct-to-consumer brands and subscription models
Sustainability Marketing: Experience promoting natural, organic, or sustainable products
Omnichannel Marketing: Knowledge of integrating online and offline customer touchpoints
Regulatory Compliance: Awareness of FSSAI regulations and food marketing compliance

Strategic Thinking: Ability to develop long-term digital strategies and roadmaps

Data-Driven: Strong analytical skills with ability to derive actionable insights from data
Creative Problem-Solving: Innovative mindset with proven ability to overcome marketing challenges
Communication: Excellent verbal and written communication skills for stakeholder management
Experience handling PR challenges and negative online sentiment

Compensation & Benefits
Base Compensation

Salary Range: 10-12 LPA (based on experience and qualifications)
Variable Pay: Up to 25% of base salary based on performance against KPIs
Guaranteed minimum 10% annual increment based on performance review

Benefits Package
• Gratuity: As per company policy

Career Progression
Year 1-2: Digital Marketing Lead Senior Digital Marketing Manager

Year 3-4: Senior Manager Associate Director of Marketing
Year 5+: Director of Marketing Chief Marketing Officer track

Development Opportunities

Cross-functional project leadership opportunities
International training programs with global FMCG partners
Speaking opportunities at industry conferences and events

Cover letter detailing relevant FMCG/D2C experience

Portfolio showcasing 3-5 best digital marketing campaigns with results
Screening Call: HR team discussion (30 minutes)

Technical Round: Digital marketing case study presentation (90 minutes)
Probation Period: 6 months

Contract Type: Permanent employment with annual renewals
Start Date: Immediate to 30 days from offer acceptance

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