Job Description

Position: Executive /Sr Executive – Retail Sales
Department: Sales
Company: Drychem India
Experience: 2–6 Years
Qualification: Any Graduate or Post Graduate Degree/Diploma in Marketing Management

About Drychem India

Drychem India is a leading manufacturer of high-quality building construction materials, offering innovative solutions for modern construction. The company provides a comprehensive range of products including Tile Adhesives, Wall Putty, Waterproofing Solutions, Construction Chemicals, Paints, Textures, Grouts, and other building material products . With a strong focus on quality, innovation, and customer satisfaction, Drychem India continues to expand its presence across India through a robust dealer and distribution network.

Role Summary

We are looking for a dynamic and result-oriented sales professional to drive channel sales across the assigned territory. The role involves expanding the dealer network, increasing market penetration, generating demand through influencers, and achieving sales targets for Drychem India's product portfolio, including Wall Putty, Paints, Textures, and Tile Adhesives .

The ideal candidate should possess strong market knowledge, excellent relationship management skills, and proven experience in channel sales within the building materials or construction chemicals industry.

Key Responsibilities

Sales & Business Development

Achieve monthly and annual sales targets for the assigned territory.
Expand and strengthen the dealer and distributor network.
Increase market share by identifying new business opportunities and developing new accounts.
Drive sales of Wall Putty, Paints, Textures, Tile Adhesives, and other Drychem India products across the assigned market.

Channel Partner Management

Build and maintain strong relationships with dealers, distributors, retailers, and channel partners.
Encourage channel partners to maintain adequate inventory through demand generation and market activation.
Support dealers with product training, promotional activities, and technical guidance to improve business performance.

Market Development

Conduct regular market visits to improve market coverage and penetration.
Generate demand through interactions with builders, contractors, architects, engineers, applicators, and other key influencers.
Conduct product demonstrations, site visits, and technical presentations to promote Drychem India's product range.

Market Intelligence

Monitor competitor activities, pricing, product launches, and promotional campaigns.
Gather customer feedback and market insights to identify new business opportunities.
Analyze market trends and recommend strategies to improve market share and profitability.

Sales Planning & Execution

Prepare territory-wise sales plans to maximize revenue and business growth.
Ensure effective utilization of promotional budgets through ATL and BTL activities.
Maintain an optimal product mix and pricing strategy based on market demand.

Reporting & Compliance

Submit daily, weekly, and monthly sales reports as per company guidelines.
Maintain accurate records of sales activities, customer interactions, and market feedback through CRM or prescribed reporting systems.
Ensure compliance with company policies and reporting standards.

Desired Candidate Profile

Experience

2–6 years of experience in Channel Sales.
Experience in Construction Chemicals, Building Materials, Tile Adhesives, Wall Putty, Waterproofing, Cement, Paints, Dry Mix Mortars, or related industries is preferred.

Educational Qualification

Any Graduate.
MBA/PGDM or Diploma in Marketing Management will be an added advantage.

Required Skills

Strong Channel Sales and Dealer Development experience.
Market Development and Business Expansion.
Excellent negotiation and relationship management skills.
Ability to generate demand through builders, contractors, architects, and applicators.
Strong communication and presentation skills.
Good analytical and problem-solving ability.
Self-motivated, target-driven, and willing to travel extensively.

Job Requirements: Channel Sales, Dealer Development, Market Development, Business Expansion, Negotiation, Relationship Management, Demand Generation, Communication, Presentation, Analytical, Problem-solving, Self-motivated, Target-driven, Sales Planning, Reporting, CRM, Market Intelligence, Competitor Analysis, Pricing Strategy, ATL, BTL, Product Training, Technical Guidance, Product Demonstrations

Executive / Sr Executive Retail Sales (All Products)

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