E-Commerce Head — Marketplace & Quick Commerce in Ahmedabad, भारत

About the Company

We are a leading artisanal bakery brand and a new-age FMCG player, present in 40+ cities through 20,000+ touch-points . With an omni-channel distribution strategy spanning General Trade, Modern Trade, and E-commerce, we are committed to making high-quality, authentic bakery products accessible nationwide.

As a category pioneer, we continuously build better-for-you, clean-label products aligned with the modern Indian consumer's health and wellness aspirations — driving strong, repeat-purchase behaviour across all channels.

Why join us:

• ₹80 Cr+ revenue — growing at 85%+ YoY

• Profitable — PAT positive

• Backed by  leading consumer-focused venture funds

• Present across  Marketplaces (Amazon, Flipkart), Quick Commerce (Blinkit, Instamart, Zepto), and 20,000+ retail touch-points

Role Overview

We are seeking a  Marketplace & Quick Commerce P&L Head to own and scale our combined Marketplace and Quick Commerce channels. This is a  P&L leadership role — you will own revenue, margins, trade spends, and profitability across all digital commerce platforms.

You will lead platform-specific strategy, negotiate JBPs with major platforms, drive digital shelf optimization, manage performance marketing budgets, and build a high-performing team of Key Account Managers.

Key Responsibilities

1. P&L Ownership & Commercial Strategy

• Own and manage the  complete P&L for the combined Marketplaces and Quick Commerce channels — revenue, margins, trade spends, and profitability.

• Drive both  top-line and bottom-line performance through margin planning, promo optimization, pricing strategy, and disciplined trade spend management.

• Develop and execute an  integrated growth roadmap balancing marketplace scale (Amazon, Flipkart) with quick commerce dynamics (Blinkit, Instamart, Zepto).

• Lead  annual and quarterly Joint Business Planning (JBP)with all major platforms — negotiating commercial terms, visibility budgets, co-marketing investments, and long-term partnerships.

2. Platform Management & Digital Shelf Optimization

• Lead platform-specific strategy across all marketplaces and quick commerce channels —  assortment planning, SKU mix, pack sizes, and price architecture .

• Ensure pricing integrity and a structured  promotional calendar aligned with category roles, platform dynamics, and brand objectives.

• Maximize  digital shelf performance — product listings, A+ content, imagery, search ranking, and conversion levers.

• Drive strong  ratings and reviews through proactive customer feedback management and post-purchase experience improvements.

• Oversee  visibility and operational readiness on quick commerce platforms — ensuring high fill rates and inventory availability.

3. Performance Marketing & Visibility

• Define and manage  platform-specific advertising budgets across marketplaces and quick commerce channels.

• Optimize  TACoS, ROAS, CTR, and channel profitability through data-driven performance marketing strategies.

• Collaborate with Brand and Performance Marketing teams on sponsored listings, digital activations, and platform-led campaigns.

• Leverage platform insights to plan  visibility bursts, seasonal events, and promotional spikes .

• Ensure consistent  brand representation across all digital commerce touchpoints.

4. Operational Excellence & Supply Chain Synergy

• Partner with Supply Chain and Demand Planning teams to build  accurate, data-backed forecasts for marketplace and quick commerce demand.

• Improve  inventory turns and platform availability — optimizing replenishment cycles, reducing stock-outs, minimizing aging inventory.

• Collaborate with SCM to identify  process efficiencies , optimize routing, and reduce logistics/last-mile delivery costs.

5. Data, Analytics & Team Leadership

• Champion a  data-driven culture — leveraging platform analytics tools (Amazon Pi, Blinkit Insights, Zepto Atom).

• Analyze channel performance —  consumer behaviour, pricing elasticity, competition, conversion drivers .

• Build and automate  dashboards for forecasting, sales performance, inventory health, and marketing efficiency.

• Lead, mentor, and develop a high-performing team of Key Account Managers and channel specialists.

• Drive  cross-functional alignment with Finance, Marketing, and Supply Chain teams.

Key Performance Indicators (KPIs)

• Marketplace + Quick Commerce P&L — Revenue, Margin, Profitability

• TACoS / ROAS — Marketing efficiency

• Fill Rate / Inventory Availability — Quick commerce operational readiness

• Digital Shelf Performance — Search ranking, conversion, ratings

• JBP Negotiation Outcomes — Commercial terms, visibility budgets

• Inventory Turns — Supply chain efficiency

• Team Performance — KAM KRAs and channel growth

Required Skills & Qualifications

• 8–12 years of experience in marketplace and/or quick commerce P&L management.

• Proven P&L ownership — experience managing ₹50 Cr+ revenue across marketplaces and quick commerce.

• Deep platform expertise — Amazon, Flipkart, Blinkit, Instamart, Zepto.

• JBP negotiation experience — commercial terms, visibility budgets, co-marketing investments.

• Performance marketing depth — TACoS, ROAS, CTR, campaign optimization.

• Digital shelf optimization — listings, A+ content, search ranking, ratings.

• Analytics tools — Amazon Pi, Blinkit Insights, Zepto Atom, or similar.

• Team leadership — experience leading KAMs and channel specialists.

• Cross-functional collaboration — Finance, Marketing, Supply Chain.

• FMCG/food/bakery background preferred.

• Stable tenure — 2+ years per role preferred.