About the Company

We are a leading artisanal bakery brand and a new-age FMCG player, present in 40+ cities through 20,000+ touch-points . With an omni-channel distribution strategy spanning General Trade, Modern Trade, and E-commerce, we are committed to making high-quality, authentic bakery products accessible nationwide.

As a category pioneer, we continuously build better-for-you, clean-label products aligned with the modern Indian consumer's health and wellness aspirations — driving strong, repeat-purchase behaviour across all channels.

Why join us:

₹80 Cr+ revenue — growing at 85%+ YoY
Profitable — PAT positive
Backed by leading consumer-focused venture funds
Present across Marketplaces (Amazon, Flipkart), Quick Commerce (Blinkit, Instamart, Zepto), and 20,000+ retail touch-points

Role Overview

We are seeking a Marketplace & Quick Commerce P&L Head to own and scale our combined Marketplace and Quick Commerce channels. This is a P&L leadership role — you will own revenue, margins, trade spends, and profitability across all digital commerce platforms.

You will lead platform-specific strategy, negotiate JBPs with major platforms, drive digital shelf optimization, manage performance marketing budgets, and build a high-performing team of Key Account Managers.

Key Responsibilities

1. P&L Ownership & Commercial Strategy

Own and manage the complete P&L for the combined Marketplaces and Quick Commerce channels — revenue, margins, trade spends, and profitability.
Drive both top-line and bottom-line performance through margin planning, promo optimization, pricing strategy, and disciplined trade spend management.
Develop and execute an integrated growth roadmap balancing marketplace scale (Amazon, Flipkart) with quick commerce dynamics (Blinkit, Instamart, Zepto).
Lead annual and quarterly Joint Business Planning (JBP)with all major platforms — negotiating commercial terms, visibility budgets, co-marketing investments, and long-term partnerships.

2. Platform Management & Digital Shelf Optimization

Lead platform-specific strategy across all marketplaces and quick commerce channels — assortment planning, SKU mix, pack sizes, and price architecture .
Ensure pricing integrity and a structured promotional calendar aligned with category roles, platform dynamics, and brand objectives.
Maximize digital shelf performance — product listings, A+ content, imagery, search ranking, and conversion levers.
Drive strong ratings and reviews through proactive customer feedback management and post-purchase experience improvements.
Oversee visibility and operational readiness on quick commerce platforms — ensuring high fill rates and inventory availability.

3. Performance Marketing & Visibility

Define and manage platform-specific advertising budgets across marketplaces and quick commerce channels.
Optimize TACoS, ROAS, CTR, and channel profitability through data-driven performance marketing strategies.
Collaborate with Brand and Performance Marketing teams on sponsored listings, digital activations, and platform-led campaigns.
Leverage platform insights to plan visibility bursts, seasonal events, and promotional spikes .
Ensure consistent brand representation across all digital commerce touchpoints.

4. Operational Excellence & Supply Chain Synergy

Partner with Supply Chain and Demand Planning teams to build accurate, data-backed forecasts for marketplace and quick commerce demand.
Improve inventory turns and platform availability — optimizing replenishment cycles, reducing stock-outs, minimizing aging inventory.
Collaborate with SCM to identify process efficiencies , optimize routing, and reduce logistics/last-mile delivery costs.

5. Data, Analytics & Team Leadership

Champion a data-driven culture — leveraging platform analytics tools (Amazon Pi, Blinkit Insights, Zepto Atom).
Analyze channel performance — consumer behaviour, pricing elasticity, competition, conversion drivers .
Build and automate dashboards for forecasting, sales performance, inventory health, and marketing efficiency.
Lead, mentor, and develop a high-performing team of Key Account Managers and channel specialists.
Drive cross-functional alignment with Finance, Marketing, and Supply Chain teams.

Key Performance Indicators (KPIs)

Marketplace + Quick Commerce P&L — Revenue, Margin, Profitability
TACoS / ROAS — Marketing efficiency
Fill Rate / Inventory Availability — Quick commerce operational readiness
Digital Shelf Performance — Search ranking, conversion, ratings
JBP Negotiation Outcomes — Commercial terms, visibility budgets
Inventory Turns — Supply chain efficiency
Team Performance — KAM KRAs and channel growth

Required Skills & Qualifications

8–12 years of experience in marketplace and/or quick commerce P&L management.
Proven P&L ownership — experience managing ₹50 Cr+ revenue across marketplaces and quick commerce.
Deep platform expertise — Amazon, Flipkart, Blinkit, Instamart, Zepto.
JBP negotiation experience — commercial terms, visibility budgets, co-marketing investments.
Performance marketing depth — TACoS, ROAS, CTR, campaign optimization.
Digital shelf optimization — listings, A+ content, search ranking, ratings.
Analytics tools — Amazon Pi, Blinkit Insights, Zepto Atom, or similar.
Team leadership — experience leading KAMs and channel specialists.
Cross-functional collaboration — Finance, Marketing, Supply Chain.
FMCG/food/bakery background preferred.
Stable tenure — 2+ years per role preferred.

E-Commerce Head — Marketplace & Quick Commerce

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