E-Commerce Executive (ADs) in Bombay, भारत

Job Description: E-Commerce Executive – PPC Ads

Location: Mumbai
Department: E-Commerce & Digital Marketing
Employment Type: Full-Time

About the Role

We are looking for a data-driven and performance-focused E-Commerce Executive – PPC Ads to manage and optimize paid advertising campaigns across e-commerce marketplaces and digital platforms. The ideal candidate will have experience in marketplace advertising, campaign optimization, and driving profitable sales for a skincare or beauty brand.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Amazon, Flipkart, Nykaa, Blinkit, Instamart, and other relevant marketplaces.

• Manage paid campaigns on Meta (Facebook & Instagram) and Google Ads to drive website and marketplace sales.

• Monitor campaign performance, including ROAS, ACOS, CTR, CPC, conversion rate, and revenue.

• Conduct keyword research and competitor analysis to improve campaign performance.

• Optimize product listings in collaboration with the content and design teams to improve ad effectiveness.

• Manage advertising budgets and ensure efficient spend allocation.

• Analyze sales trends, customer behavior, and campaign insights to recommend growth strategies.

• Coordinate with marketplace account managers for promotional opportunities and ad support.

• Prepare weekly and monthly performance reports with actionable recommendations.

• Stay updated with marketplace advertising features, digital marketing trends, and industry best practices.

Required Qualifications

• Bachelor's degree in Marketing, Business, E-Commerce, or a related field.

• 2–4 years of experience in PPC advertising for e-commerce or D2C brands.

• Hands-on experience with Amazon Ads, Flipkart Ads, Nykaa Ads, Meta Ads, and Google Ads.

• Strong analytical skills with proficiency in Excel/Google Sheets.

• Understanding of marketplace algorithms, campaign optimization, and performance marketing metrics.

• Experience in the skincare, beauty, or FMCG industry is preferred.

Key Skills

• PPC Campaign Management

• Amazon & Marketplace Advertising

• Google Ads & Meta Ads

• Performance Marketing

• ROAS & ACOS Optimization

• Keyword Research

• Data Analysis & Reporting

• Budget Management

• MS Excel / Google Sheets

• Communication & Collaboration

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)

• Advertising Cost of Sales (ACOS)

• Sales Growth

• Conversion Rate

• Click-Through Rate (CTR)

• Cost Per Click (CPC)

• Customer Acquisition Cost (CAC)

• Campaign ROI

What We Offer

• Opportunity to work with a fast-growing skincare brand.

• Performance-driven work environment with growth opportunities.

• Exposure to leading e-commerce marketplaces and digital advertising platforms.

• Competitive salary and performance incentives.